Chiara Rigoni

Chiara Rigoni is a public relations and communications consultancy based in Abano Terme, Italy, founded in 2018. The agency specializes in fashion, lifestyle, and digital communications, blending editorial expertise with visual storytelling. Operating at the intersection of public relations, social media, and content creation, Chiara Rigoni serves clients in the consumer internet, information technology, and marketing & advertising sectors, with a strong focus on fashion and personal branding.

Services and Specialties

Chiara Rigoni offers a tailored suite of services that bridge traditional PR with modern digital strategies. The agency’s core capabilities include fashion editing, trends research, and talent scouting, supported by strong visual communication skills. Below are the primary services provided:

• Public relations & communications services
• Fashion editing and styling
• Content creation (digital illustration, fashion illustration)
• Social media marketing and management
• Armocromia (color analysis) and image consulting
• Digital illustration and visual storytelling
• Trends research and talent scouting

These services are designed to help brands and individuals build cohesive visual identities, from editorial campaigns to social media presence. Chiara Rigoni’s background in fashion editing and illustration adds a creative layer to traditional PR, enabling clients to stand out in crowded digital spaces.

Methodology and Approach

Chiara Rigoni approaches each project with a blend of curiosity and structured creativity. The agency’s philosophy is rooted in matching fashion knowledge with digital strategy—what the founder describes as “1+1 = 2.” This pragmatic yet imaginative method involves deep trend analysis, strategic content planning, and hands-on execution. For clients, this means campaigns that are both visually compelling and strategically sound, whether through social media calendars, editorial shoots, or personal branding consultations. The agency is particularly adept at handling stressful situations and adapting to rapid changes, making it a reliable partner for fast-paced industries like fashion and consumer internet.

Location and Local Context

Based in Abano Terme, in the Veneto region of Italy, Chiara Rigoni benefits from proximity to both the fashion capitals of Milan and the cultural heritage of the Veneto region. Abano Terme, known for its thermal spas and scenic hills, provides a calm base for creative work, while the agency’s reach extends nationally and internationally through digital channels. Being in Italy, a global hub for fashion and design, allows Chiara Rigoni to stay connected to the latest trends and industry networks. The agency’s location also supports a focus on Italian craftsmanship and style, which informs much of its work in fashion editing and image consulting.

Chiara Rigoni is well-suited for fashion brands, lifestyle businesses, and individual professionals seeking to refine their public image or launch targeted communications campaigns. The agency is also a strong fit for companies in the consumer internet and technology sectors that need human-centric storytelling, as well as for startups or established brands looking to integrate illustration and visual content into their PR strategies. With a foundation in both traditional PR and digital media, Chiara Rigoni offers a versatile, creative partnership for clients who value authenticity and visual impact.