Chips to Cherries

Based in Toronto, Canada, Chips to Cherries is a creative communications agency that focuses on three specific and demanding sectors: food, design, and architecture. Founded by principal Tory Healy, the agency brings a writer’s sensibility and a curator’s eye to public relations and marketing projects. The firm’s name reflects its philosophy: taking raw, sometimes “crunchy” ideas and developing them into polished, effective, and engaging communications strategies—what they call “fruit-bearing” solutions. This approach allows Chips to Cherries to serve clients who need messaging that is both precise and creatively compelling.

Specialist Expertise in Food, Design, and Architecture

The agency’s focus on food, design, and architecture is not incidental—it is central to its identity. These industries require a deep understanding of aesthetics, functionality, and narrative. In the food sector, Chips to Cherries works with restaurants, food brands, and culinary events, crafting stories that highlight ingredients, technique, and experience. In design and architecture, the agency helps firms and studios articulate their vision, whether through media relations, project launches, or brand positioning. This specialization means the team understands the nuances of these fields, from the visual language of a building to the sensory appeal of a dish. For clients in these industries, working with an agency that already speaks their language can save time and lead to more authentic campaigns.

How Chips to Cherries Applies Its Creative Approach

Chips to Cherries operates as a hands-on, collaborative partner. Principal Tory Healy is not only a strategist but also a writer, editor, and curator, which informs the agency’s content-driven work. The process typically begins with a discovery phase, where the team listens to a client’s goals and challenges. From there, they develop a narrative arc—moving from basic concepts to fully realized campaigns. The agency manages projects from start to finish, handling everything from media outreach and press releases to event coordination and digital content. Because the team is small and agile, they can adapt quickly and offer personalized attention that larger firms might not provide. This structure works well for clients who value direct communication and a clear, creative vision.

Services Offered by Chips to Cherries

While Chips to Cherries does not list a detailed menu of services, based on their expertise and industry focus, the agency likely provides a range of communications and marketing support, including:

• Strategic public relations and media relations for food, design, and architecture brands
• Content creation, including writing for websites, press materials, and social media
• Brand messaging and narrative development
• Event planning and management for launches, tastings, and openings
• Project management for marketing and communications campaigns
• Editorial and curatorial services for publications or exhibitions
• Crisis communications and reputation management

These services are delivered with a focus on quality over quantity, ensuring that each client receives thoughtful, tailored support.

Who Should Work with Chips to Cherries

Chips to Cherries is best suited for clients in the food, design, and architecture sectors who need more than just a standard press release. The agency is a good fit for small to medium-sized businesses, independent restaurants, design studios, architecture firms, and cultural organizations that value storytelling and creative direction. Because the agency is based in Toronto, Canada, it is particularly well-positioned to serve clients in the Greater Toronto Area and across the country, though its services can extend to any market. Clients who are open to a collaborative, idea-driven process and who appreciate a principal-led approach will find a strong partner in Chips to Cherries. The agency is also open to like-minded opportunities—whether that means working on a single project or building a long-term communications strategy. For those seeking a communications partner that treats their brand with care and creativity, Chips to Cherries offers a compelling option in the Canadian PR landscape.