Chisme Corporativo

Chisme Corporativo operates at the intersection of public relations, corporate communications, and business storytelling. Founded in 2024, the agency brings a fresh, narrative-driven approach to how companies communicate their successes, failures, and internal dynamics. While the firm is best known for its top-ranked business podcast, its core competency lies in crafting compelling narratives that resonate with modern audiences—a skill increasingly vital in today's media landscape.

Services Tailored to Corporate Storytelling & PR

Given its origins in podcasting and corporate gossip, Chisme Corporativo specializes in services that humanize brands and build authentic connections. These include:

• Corporate narrative development and brand storytelling
• Podcast production and strategy for B2B and consumer brands
• Crisis communication and reputation management (especially for handling scandals or internal drama)
• Media relations and thought leadership placement
• Content marketing with a focus on engaging, non-corporate language
• Social media strategy for building community around business topics
• Executive communications coaching and speaker preparation

These services are designed for companies that want to move beyond dry press releases and into the kind of conversation that makes people actually care about corporate moves, product launches, or leadership changes. Chisme Corporativo understands that business news can be as gripping as entertainment—if told the right way.

Methodology: From Podcast Insight to PR Strategy

Chisme Corporativo's methodology is rooted in the same approach that made its podcast the #1 business show in Mexico. The agency uses deep research into company histories, market positioning, and internal culture to identify the most compelling angles. Rather than relying on generic messaging, the team digs into the "why" behind a company's actions—whether it's a strategic pivot, a product flop, or a leadership shake-up. This insider perspective allows them to craft narratives that feel authentic and engaging, not sanitized or corporate. The agency frequently draws on lessons from its own episodes, which have covered companies like BIMBO, Chanel, Adidas, and Zara, to show how real businesses handle challenges and opportunities.

Location and Market Focus

Based in Mexico City, Mexico, Chisme Corporativo is deeply rooted in the Latin American business ecosystem. The agency's location gives it a unique vantage point for understanding both local market dynamics and global corporate trends. Its team, led by Macarena Riva and Rosalaura López, brings firsthand experience in business journalism and podcasting, which translates into a media-savvy approach to PR. The firm is particularly strong in connecting brands with audiences across Mexico and broader Latin America, using its existing listener base and event presence—such as its participation in Advertising Week LATAM 2024—to amplify client stories.

Chisme Corporativo is an ideal partner for mid-sized to large companies in industries like consumer goods, retail, technology, and finance that want to break through the noise with bold, honest storytelling. Businesses facing reputational challenges or seeking to reposition themselves in the market will find the agency's no-nonsense, narrative-first approach a refreshing alternative to traditional PR firms. For any organization that understands the power of a good story—and the risk of a bad one—Chisme Corporativo offers a strategic, creative ally.