Chris Hocking Strategies

Based in Sydney, Australia, Chris Hocking Strategies has operated from its office at 24 East Esplanade since 2005, providing public relations and communications services to a range of clients. The agency focuses specifically on the financial services sector, with particular expertise in self-managed superannuation funds (SMSF), fintech, and broader financial services public relations. Over nearly two decades, the firm has established a reputation for delivering tailored communications solutions in a highly regulated and specialised industry environment.

Core Services and Approach

Chris Hocking Strategies offers a comprehensive suite of public relations and communications services, with an emphasis on strategy development and execution. The agency works across content creation, media relations, and social media management, ensuring clients have a cohesive and consistent voice across all channels. Their approach is customised to each client's needs, whether that involves crafting persuasive media releases, securing media interviews, or developing long-term communications strategies.

The agency's service offering includes, but is not limited to, the following areas:

• Financial services public relations
• SMSF public relations
• Social media strategy and management
• Content strategy and creation
• Media relations and media interviews
• Media training
• Personal and corporate reputation management
• Communications strategy development

Industry Focus and Expertise

Chris Hocking Strategies primarily serves clients in the financial services, fintech, and information technology sectors. The agency's deep understanding of the regulatory and reputational challenges facing these industries allows it to provide targeted advice and execution. For SMSF professionals, the firm offers specialised public relations support to help navigate the complex communications landscape of self-managed superannuation. In the fintech space, Chris Hocking Strategies assists emerging and established companies with media relations and thought leadership positioning, helping them stand out in a crowded market.

The agency's expertise extends to personal and corporate reputation management, a critical area for financial services professionals who must maintain trust and credibility. Through media training and strategic counsel, the team at Chris Hocking Strategies prepares clients for high-stakes media interactions and public appearances. Their work in content strategy and creation ensures that messaging is not only accurate but also engaging and relevant to target audiences.

Long-Standing Presence in Sydney

Since its founding in 2005, Chris Hocking Strategies has built a strong network of relationships within the Sydney business community and the broader Australian financial services ecosystem. The agency's location on the East Esplanade places it at the heart of Sydney's commercial district, providing easy access to media outlets, industry events, and client headquarters. This geographic advantage, combined with nearly two decades of experience, gives Chris Hocking Strategies a deep understanding of the local and national media landscape.

The agency's longevity is a testament to its ability to adapt to changing communications technologies and market conditions. From the rise of digital and social media to the increasing importance of content marketing, Chris Hocking Strategies has evolved its service offerings to remain relevant and effective for its clients. The team's focus on financial services public relations and communications strategy means they are well-versed in the specific challenges of regulated industries, including compliance considerations and the need for precise messaging.

Chris Hocking Strategies is a good fit for financial services firms, fintech startups, SMSF professionals, and technology companies in Sydney and across Australia that require specialised public relations and communications support. The agency is particularly suited to clients who value a strategic, customised approach and who operate in sectors where reputation management and regulatory awareness are paramount. For organisations looking to enhance their media presence, build thought leadership, or navigate complex communications challenges, Chris Hocking Strategies offers a focused and experienced partner.