Christie & Co

Based in Santa Barbara, California, Christie & Co has been operating since 1992, serving clients from its headquarters at 301 E Carrillo St. The agency sits within a vibrant coastal community known for its mix of tech startups, sustainable businesses, and purpose-driven organizations. Over the decades, Christie & Co has established itself as a full-service branding, public relations, marketing, and advertising agency with a strong emphasis on ethical and environmentally conscious work. Its location in Santa Barbara, United States, places it at the intersection of California's innovation economy and a growing demand for communications that prioritize social and environmental responsibility.

What Christie & Co Does

Christie & Co offers a comprehensive suite of communications services designed to help businesses and organizations broaden their impact. The agency is perhaps best known for its proprietary Organic Marketing™ Programs, which it has developed and refined over more than 20 years. This approach emphasizes achieving maximum results with minimal resource use, making it particularly appealing to clients who value efficiency and sustainability. Beyond marketing, Christie & Co provides strategic planning, event planning and management, investor relations, and branding and brand management. The agency also specializes in impact campaigns, influencer marketing, content creation, and digital marketing, with a particular focus on purpose-driven branding and sustainability initiatives. Its services are tailored to support clients ranging from startups to global brands, and it has a dedicated foundation—the Christie CommUnity Foundation—that creates and promotes results-oriented initiatives for global betterment.

The agency’s work is grounded in a philosophy that combines passion with measurable results. Founder Gillian Christie has been recognized with awards such as the Top 100 Women Taking the Lead to Save our Planet and the Joe Nida Entrepreneurial Spirit Award for the agency’s pioneering efforts in Clean Business™. This recognition underscores Christie & Co’s commitment to integrating social and environmental responsibility into its communications strategies.

Who They Serve

Christie & Co primarily serves ethical businesses, entrepreneurs, and organizations that want to amplify their impact through effective communications. The agency’s client base spans a wide range of industries, including public relations and communications, marketing and advertising, and business consulting. They work with companies that are purpose-driven, often in sectors like sustainability, social enterprise, and conscious consumer goods. Christie & Co also supports clients with investor relations and growth support, helping them expand through strategic business consulting that covers brand development, business growth, and strategic planning. This makes the agency a good fit for organizations that are scaling up and need expert guidance on positioning and messaging.

In addition to its work with for-profit clients, Christie & Co engages with nonprofits and foundations through its Christie CommUnity Foundation, which creates a "ripple effect" of global betterment. This dual focus—serving both commercial and social impact organizations—allows the agency to apply its expertise across diverse sectors while staying true to its core values.

Areas of Expertise

Christie & Co’s expertise covers a broad spectrum of communications disciplines, with a particular strength in integrating purpose-driven branding into traditional PR and marketing. The agency’s services are designed to be holistic, covering everything from strategic planning to execution. Below are some of the key specialties they offer:

• Public relations and communications management
• Branding and brand management, including purpose-driven branding
• Digital marketing, including organic marketing and content marketing
• Social media management and influencer marketing
• Event planning and event management
• Investor relations and strategic business consulting
• Market research and ecosystem analysis
• Sustainability initiatives and social environmental responsibility program design
• Content creation and customer engagement
• Advertising and marketing and advertising integration

These capabilities are supported by a team experienced in business strategy, entrepreneurial development, and finance, allowing Christie & Co to offer consulting that goes beyond traditional PR. The agency’s approach is data-driven, using ecosystem analysis and market research to inform its strategies, and it emphasizes building clients as leaders in their fields.

Christie & Co is a strong fit for organizations that want to align their communications with ethical and environmental values. Whether you are a startup looking to build a purpose-driven brand, a global company seeking to integrate sustainability into your messaging, or a nonprofit aiming to broaden your impact, the agency’s blend of strategic consulting, creative execution, and commitment to social responsibility makes it a practical partner. Its long history in Santa Barbara and proven track record with clients of all sizes suggest that Christie & Co can deliver results while staying true to a philosophy of responsible business practice.