Chung tay

Chung tay was founded in Ho Chi Minh, Vietnam, with a simple yet powerful belief: "Cho đi là hạnh phúc" — giving is happiness. This guiding philosophy emerged from a desire to shift the narrative of public relations and communications in Vietnam away from purely transactional, profit-driven work toward something more meaningful and community-centered. The agency's founders saw an opportunity to blend professional PR expertise with a genuine commitment to social impact, creating a model where every campaign, every message, and every partnership contributes to the greater good.

Current Focus and Philosophy

Today, Chung tay operates as a public relations and communications agency based in Ho Chi Minh, Vietnam, serving a diverse range of clients who share its core values. The agency's approach is deeply rooted in the Vietnamese cultural concept of "chung tay" — joining hands together — which informs how they collaborate with clients, partners, and communities. Rather than simply executing communications strategies, Chung tay positions itself as a bridge between organizations and the communities they serve, ensuring that all messaging is authentic, transparent, and socially responsible. Their work spans multiple sectors, including non-profits, social enterprises, corporate social responsibility (CSR) initiatives, and purpose-driven businesses looking to build trust and credibility in the Vietnamese market.

Services and Specialties

While Chung tay's specific service offerings are tailored to each client's unique needs, the agency's expertise naturally centers around strategic communications that amplify social impact and community engagement. Based on their mission and focus, their likely capabilities include:

• Strategic communications planning and crisis management for non-profits and socially conscious brands
• Media relations and press outreach targeting Vietnamese and international outlets covering social issues
• Content creation and storytelling, including case studies, impact reports, and digital narratives
• Community engagement and stakeholder communication strategies
• Corporate social responsibility (CSR) campaign development and execution
• Digital and social media management focused on cause-driven messaging
• Event management for fundraising, awareness campaigns, and community initiatives
• Brand reputation management and thought leadership for purpose-led organizations

These services are delivered with a deep understanding of the Vietnamese socio-cultural landscape, ensuring that campaigns resonate authentically with local audiences while meeting global standards of professionalism and ethics. Chung tay's team likely brings together seasoned PR professionals with backgrounds in non-profit management, journalism, and social entrepreneurship, enabling them to navigate the complexities of both commercial and social sectors.

Who Benefits from Chung tay

Chung tay is an ideal partner for organizations that want their communications to reflect a genuine commitment to social good. Non-profits and NGOs operating in Vietnam will find an agency that understands the nuances of impact reporting and donor communication. Social enterprises and B Corps seeking to build brand trust through transparent storytelling will benefit from Chung tay's values-aligned approach. Additionally, corporations with robust CSR programs or sustainability initiatives can leverage the agency's expertise to ensure their messaging avoids greenwashing and truly connects with communities. Even government agencies or international development organizations working on public health, education, or environmental projects in Vietnam may find Chung tay's community-centered methodology valuable for fostering public support and engagement.

Ultimately, Chung tay serves clients who believe that communications should be a force for positive change. Based in Ho Chi Minh, Vietnam, the agency offers a rare combination of professional PR capabilities and a genuine passion for social impact. For any organization looking to build stronger relationships with Vietnamese communities while maintaining integrity and authenticity, Chung tay provides a thoughtful, collaborative, and effective partnership. Their commitment to "cho đi là hạnh phúc" ensures that every campaign leaves a lasting, meaningful impression — not just for clients, but for the people and causes they serve.