Citizens Affairs AB

Citizens Affairs AB is a public affairs consultancy based in Stockholm, Sweden, founded in 2019 by Penilla Gunther and Mattias Hellström. While many agencies offer broad communications support, this firm focuses on a specific and vital intersection: public affairs within the healthcare sector. The agency operates with a clear, patient-centered philosophy, grounding its strategic advice in the perspective of the individual receiving care. This focused approach allows Citizens Affairs AB to provide nuanced counsel that goes beyond general public relations, targeting the complex stakeholder dynamics of health and medical policy.

Specialist Expertise in Healthcare and Patient Advocacy

The core strength of Citizens Affairs AB lies in its deep understanding of the healthcare landscape in Sweden. The agency does not simply offer generic communications services; it specializes in navigating the relationships between healthcare providers, patient organizations, industry partners, and policymakers. A distinguishing feature of the firm is its association with the initiative and brand FOKUS Patient®, which actively works to amplify patient voices and support patient representatives. By integrating this initiative into client work, Citizens Affairs AB offers a unique value proposition: clients can support a cause that promotes patient influence while pursuing their own strategic objectives. This dual focus on advocacy and advisory work is rare and positions the agency as a thoughtful partner for organizations that prioritize patient outcomes alongside their business goals.

Strategic Advisory and Network-Building Services

Citizens Affairs AB provides strategic counsel that is both personal and highly networked. The agency leverages a strong network of competencies both within Sweden and internationally, enabling clients to connect with the right stakeholders at the right time. Their services are designed to help organizations achieve impact and return on investment, all while ensuring genuine benefit for patients. Typical engagements might include:

• Strategic public affairs and policy advisory for healthcare organizations
• Stakeholder mapping and network-building across the health sector
• Development of patient-centric communication strategies
• Coordination of initiatives that elevate patient representation
• Project management for activities that promote patient perspectives

Whether working independently or alongside the FOKUS Patient® initiative, Citizens Affairs AB tailors its approach to each client’s specific needs. The firm’s small size is an advantage, allowing for direct, hands-on involvement from its founders and a high degree of flexibility in how projects are structured and executed.

Ideal Clients and Partnership Approach

Citizens Affairs AB is best suited for companies, organizations, and public sector bodies operating within the health and medical care field in Sweden. The agency is particularly valuable for entities seeking to improve their stakeholder relations, influence healthcare policy, or demonstrate a genuine commitment to patient-centered values. Clients who appreciate a boutique agency with a clear mission—and who want their communications efforts to contribute to a larger societal good—will find a natural fit. By choosing to work with Citizens Affairs AB in Stockholm, Sweden, organizations gain a partner that understands the local regulatory environment, the key influencers in healthcare, and the importance of putting the patient at the heart of every strategy. The agency’s personal approach and dedicated network make it a compelling choice for those who need more than just a service provider, but a committed ally in the evolving world of healthcare communications.