City PR

Founded in 2004 by Phillip Nakov, City PR emerged from a straightforward belief: that the entertainment and media industries could benefit from a more personal, kindness-driven approach to public relations. Operating out of West Hollywood, California, United States, the agency was built around the idea that creativity and genuine care for clients matter more than size or scale. Nakov’s vision was to create a boutique firm that could move quickly, think creatively, and treat every project—whether a film festival campaign or a product launch—with the same level of attention and enthusiasm. For nearly two decades, City PR has stayed true to that founding spirit, carving out a niche in the competitive landscape of entertainment and media PR.

Current Focus and Approach

Today, City PR continues to operate as a full-service boutique PR and marketing agency, specializing in the intersection of entertainment, media, and independent film. The agency’s work revolves around screenings, film festivals, FYC (For Your Consideration) campaigns, and book and movie launches. While many larger firms focus on volume, City PR prioritizes relationship-building and tailored strategy, often working with indie filmmakers, authors, and media projects that require a hands-on, creative touch. The team’s location in West Hollywood places them at the heart of the entertainment industry, giving them access to key media contacts, festival circuits, and cultural events. This proximity allows City PR to stay ahead of trends and maintain strong connections with journalists, critics, and influencers who cover the arts and entertainment beat.

Services and Specialties

City PR offers a range of public relations and communications services designed to support clients through every stage of a project’s lifecycle. While the agency’s specific service list isn’t publicly detailed, their focus on screenings, film festivals, and product launches suggests a core competency in media relations, event coordination, and strategic messaging. Based on their industry keywords and experience, likely services include:

• Media relations and press outreach for films, books, and media projects
• FYC campaign strategy and execution for awards season
• Film festival logistics and press coordination (including premieres and red carpet events)
• Product launch support for entertainment and lifestyle brands
• Content creation and messaging development for press kits and digital assets
• Crisis communication and reputation management
• Social media amplification and influencer partnerships
• Event planning and experiential marketing for screenings and launches

This mix of services reflects a boutique agency that can adapt to the unique needs of each client, whether it’s a small independent film seeking festival buzz or a larger media property requiring coordinated national press coverage.

Who Benefits from Working with City PR

City PR is best suited for clients who value a collaborative, hands-on approach over a one-size-fits-all strategy. Independent filmmakers, authors, publishers, and entertainment brands looking for a partner who understands the nuances of film festivals, screenings, and media campaigns will find a natural fit. The agency’s emphasis on creativity and kindness means they are particularly well-aligned with clients who want to maintain a positive, authentic voice while navigating the often-chaotic world of entertainment PR. Because City PR is based in West Hollywood, they are also an excellent choice for Los Angeles-area projects or anyone targeting the U.S. entertainment media landscape. While they may not be the largest agency, their longevity—since 2004—and their founder’s enduring philosophy suggest a steady, reliable partner for those who value genuine connection and consistent results. For clients who want to be treated like people, not just accounts, City PR offers a boutique alternative with a big heart and a deep understanding of the media world.