Clap Your Hands

Clap Your Hands was founded in 2019 in Stockholm, Sweden, by four seasoned professionals from the music industry: Johanna Boström Stone, Birgitta Haller, Malin Veronica, and Mia Palmblad. The agency emerged from a recognition that artists and cultural projects often need more than just traditional PR—they need a partner who understands the nuances of creative industries and can offer strategic guidance across communication, brand building, and project management. Based at 14 Roslagsgatan in Stockholm, the agency has quickly established itself as a focused player in the Swedish PR and communications landscape, particularly within entertainment, culture, and lifestyle.

Core Focus and Philosophy

Clap Your Hands operates as an artist agency that blends strategic PR and communication with hands-on project management and artist management. The founders’ collective experience in the music industry gives the agency a grounded, practical approach to building visibility and cultural relevance. Rather than offering generic communications services, Clap Your Hands concentrates on finding, refining, and enhancing cultural competence—whether for individual artists, labels, or lifestyle brands. The agency’s work is deeply rooted in the Swedish and Scandinavian cultural scene, with a strong emphasis on authenticity and long-term relationship building. In a market like Stockholm, where the creative sector is vibrant but competitive, Clap Your Hands positions itself as a boutique partner that understands the specific challenges of the music and entertainment industries.

Services and Capabilities

The agency’s service offering is built around the needs of creative clients. While the founders’ background is in music, Clap Your Hands has expanded into broader lifestyle and culture sectors. Their typical services include:

• Strategic PR and communication planning for artists, labels, and cultural projects
• Brand building and positioning for entertainment and lifestyle clients
• Project management for campaigns, releases, and events
• Artist management and career development
• Label services including distribution support and promotional strategy
• Advisory services for cultural competence and industry insights

These services are delivered with a focus on productivity and measurable outcomes, ensuring that clients in fast-paced creative sectors can maintain momentum while building lasting public profiles. Clap Your Hands’ approach is collaborative, drawing on the founders’ deep networks in Stockholm’s music and culture scenes.

Who Benefits from Clap Your Hands

Clap Your Hands is best suited for artists, musicians, labels, and cultural organizations that need more than just press releases—they need a strategic partner who can navigate the intersection of creativity and commerce. The agency is also a strong fit for lifestyle brands looking to build authentic connections with music and culture audiences. Given its Stockholm base, Clap Your Hands is particularly valuable for clients operating in the Swedish and Nordic markets, but its expertise in artist management and label services can extend to international projects. For anyone seeking a dedicated, knowledgeable partner in the entertainment PR and communications space, Clap Your Hands offers a rare combination of industry experience, project management discipline, and cultural sensitivity.