Clare Hertel Communications

Clare Hertel Communications is a boutique public relations firm based in Santa Fe, New Mexico, United States, that specializes in strategic public relations and communications services. Founded in 1994, the agency has spent decades building a reputation for crafting compelling stories for a diverse range of clients, from established brands to emerging startups. Their focus remains squarely on media relations, with an emphasis on radio tours, online campaigns, and personalized outreach that leverages deep industry connections.

Services Tailored to Public Relations & Communications

Clare Hertel Communications offers a focused set of services designed to generate visibility across traditional and digital media. Their expertise centers on strategic PR planning, media training, and campaign execution. Key offerings include:

• Strategic PR planning and message development
• Radio tours and broadcast media placements
• Online campaigns and digital media outreach
• Media relations and journalist networking
• Press release writing and distribution
• Crisis communications support
• Event promotion and media coordination

These services are tailored to each client’s specific needs, whether they are launching a new product, promoting an event, or managing a brand narrative. The agency’s long-standing relationships with reporters and editors in national and local markets enable them to secure meaningful coverage for their clients.

Methodology: Personalized, Results-Driven Approach

Clare Hertel Communications operates as a small, hands-on team that prioritizes personalized attention for every client. Their methodology is rooted in the belief that effective PR requires deep understanding of each client’s story and goals. They create customized media plans designed to produce maximum visibility, drawing on decades of experience to identify the right angles and outlets. The agency’s results-driven philosophy is evident in their track record of working with high-profile clients such as The North Face, National Geographic Channel, and IMAX Films. They do not rely on one-size-fits-all strategies; instead, they adapt their tactics based on industry trends and media landscapes. This approach has allowed them to serve clients across sectors including outdoor recreation, travel, publishing, and nonprofit organizations.

Location and Local Expertise

Based in Santa Fe, New Mexico, Clare Hertel Communications benefits from a unique perspective that blends local insight with national reach. The agency’s headquarters at 3775 Old Santa Fe Trl places them in a creative hub known for its arts, culture, and outdoor lifestyle. This location allows them to connect with clients in the southwestern United States while maintaining relationships with media contacts across the country. Their work with the Santa Fe International Folk Art Market and Ojo Caliente Spa demonstrates their ability to promote regional stories to a wider audience. At the same time, their experience with national brands like Outside magazine and The North Face shows their capacity to handle large-scale campaigns. The agency’s location in Santa Fe also provides a calm, focused environment that supports thoughtful strategy and client collaboration.

Clare Hertel Communications is a strong fit for organizations seeking a dedicated, boutique agency that values long-term relationships and tangible results. They are particularly well-suited for companies in the outdoor, travel, arts, and nonprofit sectors, as well as for startups needing strategic guidance. Their emphasis on personalized service and media connections makes them a reliable partner for any business looking to tell its story effectively. Whether you are based in the United States or elsewhere, their team in Santa Fe offers the expertise and attention needed to elevate your public relations efforts.