Claritas Training

Founded in 2015, Claritas Training emerged from a simple but often overlooked observation: many organizations struggle not because of a lack of communication, but because of a disconnect between what they promise and what they actually deliver. The agency’s founders recognized that without an authentic organizational voice, even the most polished PR campaigns can fall flat. Based in , , Claritas Training set out to help companies bridge this gap by focusing on the internal and external alignment of culture, messaging, and presentation. Rather than offering a broad menu of standard PR services, the firm carved a niche in helping organizations clarify their identity and equip their people to represent that identity consistently.

Core Philosophy and Focus

At the heart of Claritas Training’s approach is the belief that authenticity is not a marketing buzzword but a strategic imperative. The agency works with clients to uncover what makes their organization unique—its core strengths, culture, and value proposition—and then builds communication strategies that reflect that reality. This focus on authenticity extends beyond traditional media relations; it permeates how employees represent the company in their daily interactions, how executives speak publicly, and how the brand is perceived across all touchpoints. Claritas Training emphasizes that when there is a gap between what people expect and what they experience, confusion and diminished trust follow. The agency’s methodology is designed to close that gap by first conducting a cultural assessment, then developing a clear message framework, and finally training the people who will carry those messages forward.

Services and Specialties

Claritas Training offers a focused set of services that are deeply interconnected, each reinforcing the others. The agency’s work typically begins with a cultural assessment, which facilitates internal and external conversations to reveal the organization’s core authenticity. From there, message development helps create a framework for articulating key messages to every important audience. The training component includes ambassador training, which equips employees with the tools to represent the organization positively in all aspects of their lives—from boardroom to boardwalk, cubicle to cocktail party. Additionally, media and speaker training provides coaching for key personnel to deliver messages clearly, concisely, and memorably in high-stakes situations. The following list summarizes the primary service areas offered by Claritas Training:

• Cultural assessment to uncover organizational authenticity
• Message development and strategic framework creation
• Ambassador training for employee representation
• Media and speaker training for executives and spokespeople
• Public relations and communications consulting

Who Benefits from Claritas Training

Claritas Training is particularly well-suited for organizations that feel stuck or are experiencing stagnation in their growth. Companies that have lost clarity on their identity, or that face a disconnect between their internal culture and external messaging, will find the agency’s approach especially valuable. The firm’s clients are typically mid-sized to large organizations in various sectors that recognize the need for a more authentic and unified brand voice. Whether the goal is to renew a position in the market, revive growth, or simply ensure that every employee—from the C-suite to the front line—can articulate the company’s value proposition consistently, Claritas Training provides the tools and coaching to make it happen. By focusing on the human element of communication, the agency helps organizations not just speak, but be heard and believed.