Class of 2020 Agency

Based in Austin, Texas, United States, Class of 2020 Agency was founded by students from the University of Texas at Austin who entered the professional world during a uniquely challenging period. The agency’s origin story is rooted in the disruption caused by the COVID-19 pandemic, when summer internships were cancelled and job searches stalled. Rather than waiting for opportunities to return, this group of graduates built their own. Operating out of Austin—a city known for its vibrant tech, music, and startup culture—Class of 2020 Agency positions itself as a new generation of creative communicators who are accustomed to working remotely, meeting tight deadlines, and finding inspiration with minimal resources.

What the Agency Does

Class of 2020 Agency offers public relations and communications services tailored to brands that value scrappy, bold, and purposeful storytelling. The agency’s approach is informed by the digital-native skills of its founders, who grew up communicating through screens and social platforms. They understand how to craft messages that resonate with modern audiences, particularly those accustomed to fast-paced, authentic content. Because the agency was built around remote collaboration from the start, they are well-suited to working with clients who need flexible, agile communications support without the overhead of a traditional agency model. Their work spans media relations, content creation, social media management, and brand messaging—all delivered with the energy and adaptability of a team that thrives on tight deadlines and limited resources.

Who They Serve

Class of 2020 Agency primarily works with brands that share their ethos of being scrappy, bold, and purposeful. This includes early-stage startups, mission-driven organizations, and established companies looking to refresh their communications strategies with a younger perspective. The agency’s Austin base gives them insight into the local market, which is home to a dense network of technology companies, creative agencies, and cultural institutions. However, their remote-first operations allow them to serve clients across the United States. They are particularly well-suited for brands that value transparency, direct communication, and a willingness to experiment with new approaches to public relations. The team’s background as recent graduates means they bring fresh ideas and a deep understanding of how to engage Gen Z and millennial audiences—demographics that are increasingly important for many businesses.

Expertise and Services

While Class of 2020 Agency’s specific service offerings are not detailed, their background in public relations and communications suggests a range of capabilities common to modern PR firms. Based on their stated strengths—remote work, digital communication, and creative storytelling—likely services include:

• Media relations and press outreach
• Content writing and copyediting
• Social media strategy and management
• Brand messaging and narrative development
• Crisis communications planning
• Influencer and community engagement
• Event promotion and virtual event support
• Thought leadership and byline placement

These services align with what one would expect from a young, digitally savvy agency operating in Austin’s competitive communications landscape. The team’s ability to work long hours and find creativity within constraints makes them a practical choice for brands that need high-impact results without a large budget.

Who Should Work with Class of 2020 Agency

Class of 2020 Agency is a strong fit for businesses that appreciate a hands-on, entrepreneurial approach to public relations. They are ideal for startups in Austin or elsewhere in the United States that need to build brand awareness quickly, as well as for nonprofits or social enterprises looking for cost-effective communications support. Companies that value a collaborative partnership with a team that understands the nuances of remote work and digital culture will find the agency’s style refreshing. Because the agency was created by students who turned a setback into an opportunity, they are particularly attuned to brands that are also navigating change or disruption. While they may not have decades of experience, their energy, adaptability, and deep familiarity with modern communication tools make them a compelling option for forward-thinking organizations.