Class:PR

Based in Norwich, United Kingdom, Class:PR is a public relations and communications agency founded in 2016. The agency focuses on helping marketing professionals and businesses improve their media relations skills, with a particular emphasis on connecting with journalists and influencers. While many PR agencies focus on executing campaigns for clients, Class:PR positions itself as a training and coaching resource, providing the tools, scripts, and strategies that enable in-house teams to manage their own media outreach effectively. The agency's work spans public relations, media relations, content marketing, and branding, with a strong focus on startup PR and B2B communications.

Services and Specialties

Class:PR offers a range of services tailored to marketing professionals who want to take a more hands-on approach to public relations. The agency's core offering revolves around PR training and coaching, covering everything from media pitching and media list building to media campaign planning and media engagement strategies. They also provide media monitoring and measurement tools to help clients track the success of their efforts, along with ready-to-use PR templates and media outreach scripts that simplify the process. In addition to training, Class:PR offers consulting on media relations metrics, helping clients define and measure what effective media coverage looks like for their brand. The agency's services are designed to be practical and actionable, making them particularly suitable for small businesses and startups that may not have a dedicated PR team.

• PR training and coaching for marketing professionals
• Media outreach scripts and templates
• Media list building and media pitching
• Media campaign planning and strategy
• Media monitoring and success measurement
• Content marketing and storytelling support
• Media engagement strategies for journalists and influencers
• Startup PR and B2B communications

Methodology and Approach

Class:PR's approach is centered on education and empowerment. Rather than acting as an outsourced PR department, the agency teaches clients how to build and execute their own media relations campaigns. This includes training on how to craft compelling story angles, build targeted media lists, and pitch journalists effectively. The agency also provides tools for media relations coaching, helping clients develop the confidence and skills needed to engage with the press. A key part of their methodology is the use of data-driven media relations metrics to evaluate performance, ensuring that clients can see tangible results from their efforts. The agency's focus on practical, repeatable processes makes it a good fit for organizations that want to build long-term media relations capabilities rather than relying on one-off campaigns.

Location and Reach

Headquartered in Norwich, England, United Kingdom, Class:PR serves clients both locally and nationally. While the agency is based in Norwich, its training and consulting services are delivered remotely, allowing it to work with marketing professionals across the UK and beyond. The agency's location in Norwich places it within a growing business community in the East of England, though its client base is not limited to the region. Class:PR's focus on media relations training and startup PR means it often works with early-stage companies and small to medium-sized businesses that are looking to build their brand presence without the overhead of a full-time PR team. The agency's emphasis on practical, skill-building services makes it a strong fit for marketing professionals who want to take control of their own media outreach and develop a sustainable approach to public relations.

Class:PR is a good fit for marketing teams, startup founders, and B2B companies that want to improve their media relations skills and gain more control over their public relations efforts. The agency's training-focused model is particularly suited to organizations that prefer to build internal capabilities rather than outsourcing their PR entirely. With its practical tools, templates, and coaching, Class:PR offers a structured way for professionals to learn the ins and outs of media pitching, media list building, and campaign planning. For those in Norwich or the wider United Kingdom who are looking to strengthen their media engagement without committing to a full-service agency retainer, Class:PR provides a focused, educational alternative.