CLC Comunicación

CLC Comunicación was founded in San Jose, Costa Rica, in 2010 by Pablo Duncan, emerging from a recognized need for more strategic, honest, and results-driven communication in the Central American market. The firm started with a clear vision: to bridge the gap between corporate communication, public affairs, and genuine social impact. From its early days, CLC Comunicación set itself apart by focusing on measurable outcomes and interdisciplinary approaches, quickly building a reputation for handling complex reputational challenges in a region where business and government interests frequently intersect. The agency’s affiliation with the LLORENTE & CUENCA network, which began shortly after its founding, provided immediate access to a broader Latin American and Iberian knowledge base, giving it a scale that belies its boutique origins.

Strategic Focus and Core Capabilities

Today, CLC Comunicación operates as a full-service public relations and communications consulting firm with a team of 26 professionals based in San Jose, Costa Rica. The agency is deeply rooted in the Central American business ecosystem, serving a diverse portfolio that ranges from local enterprises to multinational corporations and multilatinas. Its work is defined by a commitment to honest communication, strategic lobbying, and the promotion of value-driven dialogues. CLC Comunicación’s approach integrates corporate communication, governmental relations, and crisis management into a cohesive strategy, ensuring that clients are prepared for both opportunities and reputational threats. The firm maintains a strong focus on legislative monitoring and public affairs, recognizing that in Central America, business success often depends on navigating regulatory and political landscapes effectively.

Services and Specialties

CLC Comunicación offers a comprehensive suite of services designed to address the full spectrum of communication needs for organizations operating in complex environments. Their expertise spans strategic counsel, media relations, and digital engagement, all tailored to the regional context. Key areas of focus include:

• Public Affairs and Government Relations (relaciones gubernamentales, asuntos públicos, lobby estratégico)
• Strategic Communication and Corporate Reputation (comunicación estratégica, reputación corporativa, comunicación institucional)
• Crisis Communication and Issues Management (gestión de crisis, estrategias de comunicación en crisis)
• Media Relations and Press Management (gestión de prensa, monitoreo de medios)
• Internal Communication and Employer Branding (comunicación interna, marca empleadora)
• Branding, Marketing, and Digital Strategy (branding, marketing, marketing digital)
• Corporate Social Responsibility and Social/Environmental Impact Management (gestión de impactos sociales y ambientales)
• Event Management and Promotional Campaigns
• Legislative Monitoring and Strategic Consulting (monitoreo legislativo, consultoría en comunicación)

The agency’s service list reflects a deep understanding that modern communication must be integrated. Whether managing a crisis, launching a new brand, or engaging with policymakers, CLC Comunicación approaches each project with an interdisciplinary team that blends strategic thinking with local market knowledge.

Who Benefits from CLC Comunicación

CLC Comunicación is best suited for organizations that operate in regulated or politically sensitive industries, such as agriculture, energy, manufacturing, and consumer goods, where reputation and government relations are critical. Multinationals entering or expanding in Central America will find particular value in the agency’s ability to navigate local legislative and media landscapes. Similarly, local companies seeking to professionalize their communication functions or manage a reputational crisis will benefit from the firm’s structured methodologies. The agency’s client endorsements—including Cargill and fashion designer Pilar Sáinz Egea—demonstrate its versatility across both B2B and consumer-facing sectors. For any organization in Costa Rica or the broader Central American region that needs a partner capable of blending strategic counsel with hands-on execution in public relations and public affairs, CLC Comunicación in San Jose offers a credible, experienced option. The firm’s membership in the LLORENTE & CUENCA network also makes it a strong choice for clients requiring coordinated communication across multiple Latin American markets. Ultimately, CLC Comunicación is a practical fit for leaders who value transparency, measurable impact, and a deep understanding of the interplay between business, media, and government in Central America.