CO-ÉTICA

CO-ÉTICA is a public relations and communications agency based in Madrid, Spain, that operates at the intersection of corporate responsibility and social impact. Founded in 2023, the agency functions as a specialized directory and connector for sustainable entities, focusing on fostering collaborations between businesses and non-profit organizations. By emphasizing transparency and ethical alignment, CO-ÉTICA addresses a growing market need for accessible, reliable information on sustainability practices across sectors.

Core Services and Specialties

CO-ÉTICA offers a distinct set of services tailored to organizations committed to sustainability and social responsibility. While the agency does not provide traditional media relations or crisis management, its capabilities are deeply rooted in facilitating partnerships and enhancing visibility for sustainable initiatives. Key specialties include:

• Directory listing and profile creation for sustainable entities, including businesses, foundations, NGOs, and associations
• Intersectoral alliance building and matchmaking between companies and non-profit organizations
• Sustainability reporting and impact assessment support, aligned with ESG (Environmental, Social, and Governance) criteria
• Community engagement and social innovation project development
• Ethical supply chain communication and sustainable practice promotion
• SDG 17-focused advisory for collaborative networks and partnerships
• Measurement and communication of social impact for projects

These services are designed for organizations that prioritize responsible practices and seek to communicate their efforts effectively within a trusted ecosystem. CO-ÉTICA's platform serves as a searchable directory where entities can showcase their sustainability activities, making it easier for consumers and partners to find ethically aligned organizations.

Methodology and Approach

CO-ÉTICA's methodology centers on connection and transparency. The agency's platform aggregates information from various sectors—including businesses, non-profits, foundations, and associations—that are actively working on sustainability in its three pillars: social, environmental, and economic. By providing a centralized directory, CO-ÉTICA simplifies the search for sustainable entities and encourages the formation of successful alliances. The agency places particular emphasis on SDG 17 ("Partnerships for the Goals"), aiming to create a multiplier effect where collaborative activities generate broader social and environmental benefits. Founder Yolanda Díaz Perdomo, who specializes in Corporate Social Responsibility (RSC) and intersectoral alliances, leads the agency with a focus on ethical collaboration and measurable impact. CO-ÉTICA's approach is not about promoting individual brands but about building a community where organizations can find each other based on shared values and sustainability commitments.

Location and Market Context

Headquartered in Madrid, Community of Madrid, Spain, CO-ÉTICA operates within a European market increasingly focused on sustainability regulation and consumer demand for ethical business practices. Madrid serves as a strategic hub for corporate headquarters, non-profit networks, and sustainability-focused initiatives, providing the agency with access to a diverse range of potential partners. The agency's location in Spain's capital allows it to connect with both local and international organizations seeking to align their operations with sustainable development goals. CO-ÉTICA's services are particularly relevant for Spanish and European companies navigating the growing requirements for sustainability reporting and stakeholder engagement.

CO-ÉTICA is best suited for organizations—from small non-profits to large corporations—that are actively involved in or seeking to begin sustainability projects and want to be discovered by like-minded partners. The agency's directory model is ideal for entities that value transparency, ethical supply chains, and social impact, and that are looking for a platform to showcase their work without the noise of traditional marketing. Companies focused on CSR, ESG compliance, or community engagement will find CO-ÉTICA's network valuable for building authentic alliances and demonstrating their commitment to responsible practices. The agency's emphasis on collaboration over competition makes it a practical resource for any organization serious about contributing to the UN Sustainable Development Goals through measurable, ethical actions.