Coached by B

Coached by B is a public relations and communications consultancy based in Durham, North Carolina, United States. The agency specializes in helping individuals and organizations refine their messaging, presentation, and media skills. Unlike traditional PR firms that focus solely on media relations or crisis management, Coached by B centers its work on the human element of communication: how people speak, present, and connect with an audience. The firm serves a diverse clientele, including athletes, celebrities, public speakers, corporate executives, video and podcast creators, and young people discovering the power of their own voice.

Tailored Services for Specific Audiences

Coached by B offers a range of services designed to meet the unique needs of different client groups. For athletes and celebrities, the focus is on honing interviewing skills, public speaking, and developing commentating or analyst abilities. For public speakers, the agency helps elevate their message to the highest level of passion, authenticity, and purpose. Corporate clients receive coaching to deliver presentations that garner applause, appreciation, and audience participation. Video and podcast creators gain insight into media logistics, content engagement, and message retention. The agency also works with youth, helping them discover the power of owning their own voice from an early age.

Methodology and Approach

Coached by B takes a personalized, hands-on approach to communication coaching. Barbara Pinson Lash, the founder, brings a background that blends public relations expertise with performance coaching. The methodology emphasizes authenticity over polish, helping clients connect with audiences in a genuine way. Sessions are typically one-on-one or in small groups, allowing for tailored feedback and practice. The agency focuses on practical skills—such as tone, pacing, body language, and audience engagement—rather than abstract theory. This approach is particularly effective for clients who need to appear natural and confident in high-stakes settings, whether on television, at a podium, or in a boardroom.

Location and Reach

Based in Durham, North Carolina, Coached by B serves clients both locally and remotely. The agency’s headquarters at Charlotte Street in Durham places it in a vibrant, growing region known for its research and technology sectors. While many clients are based in the southeastern United States, Coached by B also works with individuals and organizations across the country via virtual coaching sessions. The Durham location provides a quiet, professional environment for in-person training, while the remote options make the agency accessible to a broader audience.

Likely Services and Specialties

• Media training and interview preparation
• Public speaking coaching and presentation skills
• On-camera and broadcast performance coaching
• Message development and storytelling
• Podcast and video content coaching
• Executive communication training
• Youth communication and confidence building
• Celebrity and athlete brand messaging

Coached by B is a strong fit for individuals and organizations that recognize the importance of effective communication but need targeted, practical coaching to improve. Athletes transitioning into broadcasting, corporate leaders preparing for high-profile presentations, public speakers seeking to deepen their impact, and young people building confidence will all find value in the agency’s services. The firm’s focus on authenticity and skill-building, rather than scripted performance, makes it a good choice for clients who want to communicate with clarity and conviction. For those in Durham and across the United States looking to elevate their public relations and communications skills, Coached by B offers a specialized, results-oriented approach.