COCOM

Based in Brisbane, Australia’s fast-growing capital of Queensland, COCOM operates within a dynamic and increasingly competitive communications landscape. The city’s thriving tourism, hospitality, and retail sectors—fueled by major events, a booming property market, and a strong luxury goods presence—create a fertile environment for specialist PR. Founded in 2013 by Caitlin O’Loan, the agency has carved out a distinct niche by focusing on high-end and lifestyle-oriented brands, offering a boutique alternative to larger, more generic firms. With its office at 9 Wilson St, Brisbane, COCOM is well-placed to serve both local clients and those with national or international ambitions.

Core Services and Expertise

COCOM describes itself as a results-driven agency, and its service offering is tailored to the specific needs of luxury and lifestyle sectors. The agency provides a full suite of public relations and communications services, with a strong emphasis on creative collaboration with clients. While the exact service list is not fully detailed, based on its industry focus and keywords, COCOM’s core capabilities likely include the following:

• Strategic PR and Brand Storytelling: Developing and executing media campaigns that build brand awareness and equity, particularly for luxury retail, hospitality, and tourism clients.
• Influencer Marketing and Celebrity Gifting: Managing influencer and media influencer campaigns, plus celebrity gifting programs, to generate buzz and reach targeted B2C audiences.
• Event Coordination and Media Event Execution: Planning and executing high-profile events, from product launches to hospitality showcases, with a focus on media attendance and coverage.
• Crisis Communication and Reputation Management: Protecting brand reputation through proactive and reactive communication strategies, particularly relevant for corporate and property clients.
• Stakeholder Engagement and Publicity Services: Managing relationships with key stakeholders, media, and the public to support brand objectives across multiple sectors.
• Specialist Sector PR: Deep expertise in hospitality PR, luxury travel PR, and luxury retail PR, as well as property and non-profit communications.

Key Sectors and Clientele

The agency’s client base spans a range of niche sectors, reflecting its founders’ background and the strengths of the Brisbane market. COCOM works extensively with brands in tourism, hotel, and hospitality—sectors that are central to Queensland’s economy. It also serves clients in fashion, luxury goods, retail, corporate, property, and non-profit. This diversity allows the agency to apply its core PR and communications skills across different industries while maintaining a clear focus on high-end and experience-driven brands. Whether it’s promoting a new luxury hotel, coordinating a media event for a fashion label, or managing stakeholder communications for a property development, COCOM tailors its approach to each client’s specific goals and audience.

Approach and Market Position

COCOM positions itself as a creative and collaborative partner rather than a simple service provider. The agency emphasizes results-driven solutions, meaning its work is measured against client objectives such as media coverage, brand awareness, or event attendance. As a boutique firm, it offers a level of personal attention and strategic flexibility that larger agencies often struggle to match. Its deep specialization in luxury and lifestyle sectors—particularly hospitality, tourism, and fashion—sets it apart in the Brisbane market. The agency’s longevity since 2013 also speaks to its ability to build lasting client relationships and adapt to changing media landscapes, from traditional publicity to influencer and digital campaigns.

COCOM is a strong fit for brands in the luxury, tourism, hospitality, and retail sectors that value personalized service, strategic thinking, and a proven track record in niche PR. It is particularly well-suited for businesses looking to build or enhance their profile in the Australian market, especially those with a focus on high-end experiences or products. The agency’s Brisbane base makes it an ideal partner for Queensland-based clients, but its expertise also extends to national and international brands seeking a dedicated, results-oriented communications partner. For companies that need a boutique agency with deep sector knowledge and a collaborative approach, COCOM offers a compelling option in Australia’s vibrant PR landscape.