Cogan Rosenberg PR

Cogan Rosenberg PR is a public relations and communications agency based in Tel Aviv-Yafo, Israel, founded in 2012 by Daniel Cogan and Yaniv Rosenberg. The firm serves a diverse range of clients, including corporations, non-profits, government agencies, and high-growth organizations across industries such as high-tech, real estate, infrastructure, tourism, medicine, science, and education. With a focus on strategic messaging and crisis management, Cogan Rosenberg PR works with clients ranging from startups and charities to established enterprises and public institutions.

How Cogan Rosenberg PR Helps Clients

Cogan Rosenberg PR specializes in crafting tailored messages that resonate with specific target audiences. The agency’s approach begins with identifying client needs, mapping out key audiences, defining clear goals, and building actionable plans. This structured methodology ensures that communications are aligned with business objectives, whether for brand visibility, reputation management, or event promotion. The firm’s founders bring extensive experience from journalism and corporate communications, enabling them to navigate complex media landscapes and deliver results under pressure. For example, Daniel Cogan has managed high-profile crisis situations, including pro bono work for the family of Naama Issacharov, while Yaniv Rosenberg has served as spokesperson for major publishing houses like Keter and Yedioth Aharonot.

Services and Specialties

Cogan Rosenberg PR offers a range of services tailored to business communications, crisis management, and media strategy. While specific service details are not provided, based on the agency’s background and client work, likely capabilities include:

• Crisis communication and reputation management
• Media relations and press release distribution
• Strategic messaging and brand storytelling
• Event and conference public relations
• Social media strategy and digital communications
• Executive thought leadership and spokesperson training
• Public affairs and government relations support

The agency’s team leverages deep industry knowledge and media connections to secure coverage for clients in sectors like real estate, infrastructure, and high-tech. Notable past clients include the 10th President of Israel, Reuven Rivlin, Nefesh B'Nefesh, Bar Ilan University, and the Israel Soccer Association, reflecting the firm’s ability to handle both corporate and public interest campaigns.

Location and Market Focus

Based in Tel Aviv-Yafo, Israel, Cogan Rosenberg PR is strategically positioned to serve clients in one of the world’s most dynamic tech and business hubs. The agency’s proximity to major media outlets and decision-makers in Tel Aviv-Yafo allows for rapid response and strong relationships with journalists. While the firm’s primary focus is on the Israeli market, its work with international organizations like Mosaic United and the World Holocaust Forum demonstrates an ability to manage global narratives. Cogan Rosenberg PR’s understanding of local culture and media dynamics makes it a practical choice for organizations seeking to navigate Israel’s complex communications landscape.

Cogan Rosenberg PR is well-suited for companies and organizations that require reliable, results-driven public relations support, particularly those facing sensitive issues or needing to build credibility in Israel. Its experience with crisis management, media strategy, and public affairs makes it a strong fit for enterprises, non-profits, and government bodies alike. For startups and growing businesses in high-tech or real estate, the agency offers the strategic guidance needed to stand out in a competitive market.