Coletivo Conexão Preta

Based in Limeira, in the state of São Paulo, Brazil, Coletivo Conexão Preta is a unique communications collective founded in 2018. Unlike traditional PR agencies, this group was born from student activism at the University of Campinas (UNICAMP), specifically within its Faculdade de Ciências Aplicadas (FCA) and Faculdade de Tecnologia (FT). Limeira, a growing industrial and educational hub in the interior of São Paulo, provides a fertile ground for this initiative, which focuses on promoting racial equity and representation through strategic communications and cultural projects. The collective operates at the intersection of public relations, community organizing, and social advocacy, filling a crucial gap in the local and national landscape.

Origins and Core Mission

Coletivo Conexão Preta was sparked by a lecture on racism and the implementation of Law 10.639/03, which mandates the teaching of Afro-Brazilian history and culture in schools. The collective’s first public event, a November 2018 lecture on institutional and structural racism, set the tone for its work. The group is composed of students and collaborators dedicated to connecting Black individuals, sharing lived experiences, and reaffirming their presence in academic and public spaces. While rooted at UNICAMP’s Limeira campus, the collective is open to non-students who wish to contribute as collaborators, making it an inclusive platform for racial justice and communication.

Services and Expertise

As a public relations and communications collective, Coletivo Conexão Preta specializes in amplifying Black voices and addressing systemic racism through strategic communication. Their likely service offerings include:

• Cultural project planning and promotion
• Event organization and public lectures on racial equity
• Internal and external communications for diversity initiatives
• Community outreach and stakeholder engagement
• Content creation for social media and educational materials
• Advocacy campaigns focused on anti-racism and representation
• Partnership development with academic institutions and social organizations

These services are delivered with a deep understanding of the local context in Limeira and the broader Brazilian society. The collective’s work is grounded in academic rigor and grassroots activism, allowing them to craft messages that resonate with both university communities and the general public.

Ideal Clients and Partnerships

Coletivo Conexão Preta is best suited for organizations, educational institutions, and social movements seeking to enhance their commitment to racial diversity and inclusion. They are a strong fit for universities, cultural centers, NGOs, and companies in Limeira and across Brazil that want to develop authentic, community-driven communications around racial equity. The collective’s strength lies in its ability to connect academic discourse with practical, on-the-ground action, making them valuable partners for any project that demands genuine representation and anti-racist messaging. Whether it’s planning a lecture series, launching a diversity campaign, or building a network of Black professionals, Coletivo Conexão Preta offers a grounded, purpose-driven approach to public relations.