Coletivo Errepê

Coletivo Errepê is a public relations and communications collective based in Maceio, Brazil, founded in 2017 by public relations professional Priscilla Peixoto. The agency focuses on providing strategic communications support to organizations looking to strengthen their brand presence and engage effectively with their audiences. With a team composed of public relations specialists, journalists, and advertising professionals, Coletivo Errepê serves a diverse range of clients, from local businesses and startups to nonprofits and cultural institutions in the Alagoas region.

Approach and Philosophy

The collective was established with the goal of disseminating knowledge and techniques from the public relations field, emphasizing the integration of different communication disciplines such as journalism, advertising, and PR. Coletivo Errepê takes a collaborative, team-oriented approach to client work, drawing on the varied expertise of its members to craft tailored communication strategies. The agency’s name, "Errepê," is a nod to the initials "RP" (Relações Públicas) in Portuguese, reflecting its core focus on PR. Based in Maceio, the team has grown steadily since its founding, expanding its roster of professionals and deepening its roots in the local community.

Services and Capabilities

While the agency’s specific service offerings are not exhaustively listed, its focus on public relations and communications suggests a range of capabilities typical for a PR firm of its size and location. Based on its team composition and industry keywords, Coletivo Errepê likely provides the following services:

• Strategic public relations planning and consulting
• Media relations and press outreach
• Content creation for digital and traditional channels
• Social media management and strategy
• Event planning and coordination
• Crisis communication management
• Brand storytelling and narrative development
• Internal communications support

Given the agency’s emphasis on integrating journalism and advertising, clients can expect a holistic approach that blends earned media, owned content, and targeted messaging to achieve communication goals. The team’s experience in Maceio and the broader Alagoas state means they have a strong understanding of the local market and cultural nuances, which is valuable for regionally focused campaigns.

Local Presence and Client Fit

Operating out of Maceio, Brazil, Coletivo Errepê is well-positioned to serve organizations in the Northeast region of the country. The collective’s growth from a small founding team to a larger group of professionals reflects its commitment to building long-term relationships and adapting to client needs. It is particularly suited for small to medium-sized businesses, startups, and nonprofits that require personalized PR support without the overhead of a large agency. The agency’s collaborative structure and focus on knowledge sharing also make it a good fit for clients looking for a partner who can provide both strategic insight and hands-on execution.