Columns and more

Columns and more is a Netherlands-based PR and communications agency that specializes in narrative-driven content creation. Founded in 2021, the agency focuses on helping organizations—from startups to established enterprises—tell their stories through a variety of written formats. Rather than offering broad PR services, Columns and more positions itself as a dedicated writing partner, particularly for businesses that need consistent, high-quality content for blogs, columns, interviews, and even personal life stories (levensverhalen). The agency is also available as a temporary writing or communications resource, making it a flexible option for teams that need extra capacity without a long-term commitment.

Focus on Storytelling and Storyselling

At the heart of Columns and more's approach is a distinction between storytelling and storyselling. While storytelling is about crafting engaging narratives, storyselling uses those narratives to drive business outcomes, such as brand awareness, customer engagement, or thought leadership. The agency’s work often revolves around creating content that resonates with target audiences, whether through a company blog, an interview series, or a column for an online publication. By emphasizing authentic, well-researched stories, Columns and more helps clients build trust and visibility in their respective industries. The agency’s Dutch-language roots mean it is particularly effective for businesses operating in the Netherlands or targeting Dutch-speaking audiences, but its methods can be adapted to other markets as needed.

Services and Specialties

Columns and more offers a range of writing and content services, all built around the core idea of using words to connect with people. While the agency does not list a full service menu, its keywords and short description point to several key capabilities:

• Blog writing and blogging strategy for corporate and personal brands
• Column writing for online media and publications
• Interview-based content, including Q&As and feature pieces
• Life story writing (levensverhalen) for individuals or organizations
• Ghostwriting and editorial support for thought leadership
• Temporary writing or communications support for short-term projects
• Content planning and editorial calendar management

The agency’s emphasis on columns and blogs suggests a strong focus on regular, opinion-driven content that can position clients as experts in their field. Its mention of "bedrijfsjournalist" (corporate journalist) indicates a journalistic approach to content, meaning articles are typically well-researched, fact-checked, and written with a clear narrative arc. For businesses looking to enhance their online presence through consistent, high-quality writing, Columns and more provides a straightforward, results-oriented service.

Location and Client Fit

Based in the Netherlands, Columns and more serves clients primarily within the Dutch market, though its services can be delivered remotely. The agency is a good fit for organizations that value authentic storytelling over flashy PR campaigns—for example, startups needing to build their brand voice, nonprofits looking to share impact stories, or established companies wanting to refresh their blog or thought leadership content. It is also ideal for businesses that require temporary writing support during busy periods, product launches, or content refreshes. Because Columns and more works as a "tijdelijke schrijf- en/of communicatiekracht," clients can scale their content production up or down without committing to a full-time hire. Overall, the agency suits any organization that understands the power of a well-told story and needs a reliable partner to bring it to life in written form.