Com Forward

Com Forward is a Paris-based communications and public relations agency founded in 2011 by Philippe Brunet, a former journalist and Director of Communications for the InterContinental Paris Le Grand and its iconic Café de la Paix, as well as for four InterContinental resorts in French Polynesia. Based at 65 Rue de Rennes in the 6th arrondissement of Paris, France, the agency provides a focused set of services tailored primarily to the luxury hospitality and travel sectors. Its core offerings include press relations, communications consulting, public relations and events, and strategic partnership and co-branding initiatives. While these form the backbone of the agency's work, Com Forward also extends into digital marketing, influencer outreach, media strategy, and brand positioning, reflecting the evolving needs of its clientele.

Services and Specialties

Com Forward concentrates on a defined range of services that support luxury hotels, resorts, and travel brands in building and maintaining their reputations. The agency’s work often begins with communications consulting, where it advises clients on messaging, brand architecture, and market positioning. Press relations form a significant part of the day-to-day activity, with the team securing coverage in luxury travel press, lifestyle magazines, and digital media. Media outreach is handled with a focus on quality over quantity, targeting journalists and editors who cover high-end travel, hospitality, and wellness. Com Forward also manages public relations and events, from press trips and product launches to exclusive gatherings that generate buzz. Strategic partnerships and co-branding are another area of expertise, helping clients align with complementary luxury brands or personalities to amplify their reach.

• Press relations and media outreach for luxury hotel and travel brands
• Communications consulting and brand positioning
• Public relations and events management
• Strategic partnership and co-branding development
• Digital marketing and influencer outreach
• Corporate social responsibility initiatives
• Representation in Brazil for European hospitality clients

Industry Focus and Clientele

Com Forward specializes in luxury hospitality, with a particular emphasis on hotels, resorts, and spa and wellness properties. The agency works extensively in the French, Swiss, and Belgian markets, offering luxury hotel PR in France, Switzerland, and Germany. Its clients range from independent boutique hotels to international luxury groups, and the team has deep experience in hotel communication, luxury hotel branding, and hotel marketing campaigns. Beyond traditional hotels, Com Forward also serves the spa and wellness sector, providing luxury spa PR and publicity for high-end wellness destinations. The agency’s work in strategic partnerships often involves connecting hospitality brands with luxury goods, fashion, or automotive partners for co-branded experiences. Additionally, Com Forward offers representation in Brazil, a unique service that helps European hospitality brands build awareness and relationships in the South American market.

Approach and Philosophy

Com Forward operates with a hands-on, boutique approach. Founded by a former journalist, the agency places a strong emphasis on media relationships and editorial storytelling. Rather than relying on broad, generic pitches, the team tailors its media outreach to the specific interests of each journalist or publication. The agency’s work in corporate social responsibility initiatives reflects a belief that luxury brands can and should communicate their sustainability and community efforts authentically. Com Forward also prioritizes long-term partnerships with clients, often acting as an outsourced communications department for smaller hotels or as a specialized resource for larger groups. The agency’s Paris base is central to its identity, allowing it to maintain close ties with the French luxury ecosystem while also serving clients across Europe and beyond.

Com Forward is a good fit for luxury hotels, resorts, and travel brands seeking a dedicated communications partner with deep knowledge of the French, Swiss, and Belgian markets. It is particularly well-suited for properties that value editorial coverage, strategic partnerships, and a tailored approach to public relations. The agency’s boutique size means clients receive direct attention from senior team members, including founder Philippe Brunet. For hospitality brands looking to strengthen their presence in Europe or expand into Brazil, Com Forward offers a focused, experienced alternative to larger, less specialized agencies.