Comms On Duty

Founded in 2021, Comms On Duty emerged from a clear recognition that many organizations in Lithuania undervalue the strategic potential of public relations. The agency was built on the belief that PR delivers tangible business value through credible advocacy, compelling storytelling, and smart, results-oriented ideas. With its founder Laura Dabulytė bringing over two decades of experience in the field, Comms On Duty was established to offer a focused, hands-on approach to communications that prioritizes substance over flash. The agency is based in Vilnius, Lithuania, at 8 Sporto gatve, and has quickly positioned itself as a practical partner for businesses seeking to strengthen their reputation and leadership presence.

Current Focus and Philosophy

Comms On Duty operates with a straightforward philosophy: effective communication should be easy to access and easy to work with. The agency leverages deep knowledge of the Lithuanian market and a well-nurtured network of connections to deliver tailored PR solutions. While rooted in Vilnius, the agency is actively expanding its reach into Latvia and Estonia, offering cross-border capabilities for clients looking to grow their footprint in the Baltic region. The team emphasizes collaboration and clarity, aiming to demystify public relations for clients who may be new to the field or seeking a more integrated approach to their communications strategy.

Services and Specialties

Comms On Duty focuses on a core set of services designed to address the most common and impactful communications challenges. Drawing from the agency's stated expertise and keywords, their offerings are centered on building and protecting reputation, enhancing leadership visibility, and ensuring clear, consistent messaging. The following list outlines the key services they provide:

• Public Relations Strategy: Developing comprehensive PR plans that align with business objectives, from media relations to stakeholder engagement.
• Leadership Communication: Coaching executives and founders to articulate their vision effectively, both internally and externally.
• Crisis Management: Preparing for and navigating reputational challenges with structured response plans and real-time support.
• PR Accelerator: A targeted program to rapidly build media presence and brand awareness for startups and growing companies.
• Public Speaking Coaching: Helping leaders refine their presentation skills, from keynote speeches to panel discussions.
• Personal Brand Building: Crafting narratives and content that elevate the profile of individual leaders within their industries.
• Event Hosting and Moderation: Providing professional hosting services for corporate events, conferences, and webinars.

These services are delivered with a focus on measurable outcomes, whether that means securing media coverage, improving crisis readiness, or enhancing a leader's ability to connect with audiences. Comms On Duty avoids generic templates, instead tailoring each engagement to the client's specific market position and goals.

Who Benefits from Comms On Duty

Comms On Duty is a strong fit for organizations in Vilnius and across Lithuania that recognize the need for strategic PR but lack the internal resources or expertise to execute it effectively. This includes startups and scale-ups using the PR Accelerator to gain early traction, as well as established companies seeking to refresh their leadership communications or prepare for potential crises. The agency also appeals to individual executives—CEOs, founders, and senior managers—who want to build a more influential personal brand in their sector. For businesses expanding into Latvia and Estonia, Comms On Duty offers a pragmatic bridge between local market knowledge and cross-border ambitions. By keeping their approach straightforward and their focus sharp, Comms On Duty provides a reliable partner for those who value credible, well-executed public relations without unnecessary complexity.