Communications agency Vare & Jaakkola

Communications agency Vare & Jaakkola was founded in the spring of 2008 by Jaan Vare and Lauri Levo—both public relations officers with journalistic backgrounds—alongside entrepreneur Erkka Matias Jaakkola. Based in Tallinn, Estonia, the agency emerged at a time when digital communication was beginning to reshape the public relations landscape across the Baltic region. The founders recognized the growing need for a more dynamic, technology-driven approach to PR, which they termed "PR 2.0." This forward-looking philosophy positioned Communications agency Vare & Jaakkola as one of the first in Estonia to integrate next-generation digital tools with traditional public relations practices.

Strategic and Tactical Communication Services

At its core, Communications agency Vare & Jaakkola focuses on strategic and tactical counselling, helping clients navigate complex communication environments. The agency develops comprehensive communications strategies and plans, covering everything from crisis management to internal communications. Given the founders’ journalistic roots, the agency places a strong emphasis on clear, compelling messaging that resonates with target audiences. Services are tailored to each client’s specific needs, ensuring that both short-term campaigns and long-term reputation building are handled with precision. The agency’s expertise in crisis communication is particularly relevant for clients operating in high-stakes sectors such as finance, politics, and technology.

Blending Traditional and Next-Generation PR

While Communications agency Vare & Jaakkola is known for its early adoption of PR 2.0, it has never abandoned traditional public relations services. The agency offers a full spectrum of services that include media relations, press release writing, event management, and stakeholder engagement. This hybrid approach allows clients to benefit from both the reach of digital platforms and the credibility of established media channels. Based in Tallinn, Estonia, the agency serves a diverse client base that spans technology, entertainment, finance, politics, sports, and catering. Its ability to adapt to different industry contexts makes it a versatile partner for organizations seeking to enhance their public image.

Key services provided by Communications agency Vare & Jaakkola include:

• Strategic and tactical communication counselling
• Development of communication strategies and plans
• Crisis and internal communication management
• Media relations and press office support
• Digital PR and social media management (PR 2.0)
• Reputation management and brand positioning

Who Benefits from Their Expertise

Communications agency Vare & Jaakkola is well-suited for organizations that require a blend of traditional media savvy and modern digital fluency. Their clients in technology and entertainment often need agile, fast-moving campaigns that leverage social media and online platforms. Meanwhile, clients in finance, politics, and sports value the agency’s crisis preparedness and strategic counsel. The agency’s location in Tallinn, Estonia, also makes it an ideal partner for businesses looking to strengthen their presence in the Baltic and Nordic markets. Whether a startup needs to build its brand from scratch or an established company faces a reputational challenge, Communications agency Vare & Jaakkola offers the experience and adaptability to deliver results without overpromising.