Comprehensive, Strategy | Communication

Comprehensive, Strategy | Communication serves a diverse client base ranging from publicly listed corporations and private companies to institutional investors, boardroom executives, funds, and industry bodies. The agency is particularly well-suited for organizations navigating complex business environments, whether they are undergoing significant transactions, facing regulatory scrutiny, or managing reputational challenges. Its clientele typically includes established enterprises and high-growth firms that require sophisticated communication strategies to address both ongoing operations and special situations.

How Comprehensive, Strategy | Communication Helps Clients

The agency positions itself as a strategic partner for clients dealing with the intersection of business, finance, and public perception. Active in both day-to-day corporate communications and high-stakes events like mergers, acquisitions, and capital market activities, Comprehensive provides integrated advice that aligns communication with business objectives. The team combines deep in-house experience with a background in financial journalism, public affairs, and regulatory environments, allowing them to offer credible counsel to leadership teams. Their approach is pragmatic and rooted in understanding the nuances of the Netherlands' business and political landscape, making them a valuable resource for both local and international clients operating in the region.

Services and Specialties

Comprehensive, Strategy | Communication delivers a focused set of services tailored to the needs of corporate clients and institutions. Their expertise spans financial communications, crisis management, and public affairs, with particular strength in special situations such as litigation, change management, and restructuring. The agency also advises on internal communications to ensure alignment during periods of transformation. Below is a summary of their core service areas:

• Financial communications (including IPOs, M&A transactions, and investor relations)
• Crisis communications and reputation management
• Litigation communications
• Public affairs and governmental affairs
• Corporate communications and branding
• Internal communications and change management
• CSR and sustainability communication
• Strategic communication planning for special situations

Location and Background

Based in the Netherlands, Comprehensive, Strategy | Communication operates from its headquarters in the country, serving clients both domestically and internationally. The agency was originally founded as Bickerton in 2018 by Ian Bickerton, a former Financial Times correspondent in the Netherlands, along with Ilse van Klinken and David Brilleslijper. Following Ian Bickerton's departure from strategic communications in January 2021, the firm was rebranded to its current name. Alice Jentink joined as a partner in late 2020, bringing extensive experience in financial markets, reputation management, and M&A communications. The team's collective background includes leadership roles at listed and private companies, regulatory bodies, and strategic communications agencies, giving them a well-rounded perspective on the challenges faced by clients in the Netherlands and beyond.

Comprehensive, Strategy | Communication is a strong fit for organizations that require discreet, high-level counsel during critical moments—whether that involves a public offering, a contentious merger, or a sensitive regulatory issue. The agency's expertise in governmental affairs and litigation communications also makes it suitable for companies dealing with political stakeholders or legal scrutiny. For businesses in the Netherlands seeking a boutique agency with deep local knowledge and a track record in complex communications, Comprehensive offers a credible and experienced alternative to larger, less specialized firms.