Concocted Projects

Concocted Projects is a public relations and communications agency based in New York, United States, founded in 2017. The firm operates with a distinct, modular business model that prioritizes flexibility and bespoke solutions over rigid, traditional agency structures. Rather than maintaining a large permanent staff, Concocted Projects curates specialized teams for each client engagement, drawing from a network of independent experts, founders, and innovators across diverse fields. This approach allows the agency to serve a wide range of clients—from early-stage startups and growth companies to Fortune 500 corporations—adapting its scale and expertise to each project's unique demands.

Tailored Services for a Changing Landscape

Concocted Projects positions itself as a "pop-up" strategy, innovation, communications, and creative problem-solving shop. This fluid model enables the agency to offer a comprehensive suite of services without the overhead of a traditional firm. While the agency does not publish a fixed list of services, its stated focus areas—including strategy, creative, consulting, branding, events, production, content, social media, public relations, growth, innovation, and experiential marketing—suggest a versatile capability set. Based on its keywords and industry positioning, clients can typically expect access to:

• Public relations strategy and media relations
• Brand strategy and creative direction
• Content creation and social media management
• Event planning and experiential marketing
• Digital and e-commerce consulting
• Innovation and growth consulting
• Purpose-driven communications and impact storytelling
• Regulated industry expertise (e.g., finance, healthcare)
• Customer journey and point-of-sale strategy
• Vertical-specific consulting for AI, luxury, and sustainability

A Modular, Location-Agnostic Methodology

What sets Concocted Projects apart is its deliberate departure from the traditional agency model. The agency describes itself as "location-agnostic," meaning it can assemble and deploy teams regardless of geographic constraints, making it particularly suited for clients with distributed operations or global ambitions. Its "modular" structure allows clients to engage the agency for specific projects, ongoing retainer work, or even as a temporary in-house team. This fluidity is designed to meet "today's switching needs," offering clients the ability to scale up or down quickly without being locked into long-term contracts or inflated overhead. The firm's methodology emphasizes collaboration with "seasoned and independent professionals," ensuring each project benefits from deep expertise rather than generalist staff. This approach is especially valuable for growth-stage companies and startups that need high-level strategic guidance but may not require a full-service agency.

Based in New York, Serving the World

Headquartered in New York, New York, United States, Concocted Projects operates with a global mindset. While the agency's base in one of the world's most competitive communications markets provides access to top-tier talent and media connections, its location-agnostic model means it can serve clients anywhere. The firm's New York roots give it a natural edge in handling high-stakes media relations and brand-building for companies targeting U.S. audiences, but its flexible structure also makes it a strong partner for international brands looking to break into the American market. For clients in the New York area, the agency offers the advantage of local market intelligence combined with a network that spans multiple industries and geographies.

Concocted Projects is a strong fit for companies that value agility over tradition. Startups and early-stage founders will appreciate the agency's ability to provide strategic guidance and execution without requiring a long-term commitment. Growth-stage companies and mid-market firms seeking to scale their communications efforts will benefit from the modular team structure, which can expand as needed. Even large corporations, particularly those in regulated industries or verticals like AI, luxury, and e-commerce, can leverage Concocted Projects' bespoke approach for specific projects or innovation initiatives. Ultimately, the agency is best suited for clients who prefer a curated, high-touch engagement over a one-size-fits-all retainer.