Connett & Unland GbR

Connett & Unland GbR is a media, marketing, and public relations consultancy based in Everswinkel, Germany. Founded in 2012, the firm focuses on strategic communication and business development for companies navigating complex transitions. Rather than offering a fixed set of services, the team tailors its approach to each client’s specific needs, with a particular emphasis on mergers and acquisitions (M&A), exit planning, and growth-oriented communications.

Specialist Expertise in M&A and Exit Planning

Connett & Unland GbR has built a reputation for supporting business owners and leadership teams through major corporate events such as sales, acquisitions, and exits. The agency’s deep understanding of M&A and M&A-related communications means it can help clients manage the delicate balance between maintaining operational stability and preparing for a transaction. This expertise extends to strategic development, where the team advises on how to position a company for maximum value before a sale or partnership. By integrating public relations and marketing with business consulting, Connett & Unland GbR ensures that messaging aligns with financial and strategic goals throughout the process.

How They Apply Their Expertise

The firm’s approach is highly customized, avoiding a one-size-fits-all menu of services. Instead, Connett & Unland GbR begins with a thorough analysis of the client’s industry, competitors, and target audience. This research informs a tailored strategy that might include disruptive messaging, personal brand development for key executives, and engagement strategies for stakeholders. The team also offers media and presentation training, helping clients communicate effectively during high-stakes negotiations or public announcements. Because the agency is based in Everswinkel, Germany, it serves both local and international clients, leveraging a global perspective while remaining grounded in European business practices.

Core Services and Specialties

While Connett & Unland GbR does not publish a standard service list, the agency’s expertise typically covers the following areas:

• Strategic public relations and communications planning
• B2B marketing and brand positioning
• Crisis communication management
• Product and personal brand development
• Competitor analysis and client profiling
• Media relations and presentation training
• Event management and internet TV production
• Key recruitment and research activity

These capabilities allow Connett & Unland GbR to support clients across the full spectrum of business communication, from internal engagement to external reputation management.

Who They Work With

Connett & Unland GbR is a strong fit for business owners, management teams, and entrepreneurs in the B2B sector who are preparing for a significant transaction, such as a sale or exit. The agency also works well with companies undergoing major strategic shifts, such as expansion into new markets or rebranding efforts. Because the team combines PR and marketing with management consulting insights, they are particularly valuable for organizations that need more than just press coverage—they need a coherent narrative that supports long-term business goals. Whether based in North Rhine-Westphalia or operating internationally, clients benefit from a partner that understands the nuances of corporate communication in a fast-changing environment.