Consumer Product Events

Consumer Product Events is a WBENC-certified public relations agency based in Malibu, United States, that specializes in connecting consumer packaged goods (CPG) brands directly with journalists, influencers, and retail buyers. Founded in 2009, the agency operates as a do-it-yourself PR experience, offering a structured approach to product publicity that focuses on in-person and virtual events rather than traditional retainer-based campaigns.

Services and Specialties

Consumer Product Events provides a focused set of services designed to get physical products into the hands of media professionals. The agency organizes exclusive press events in New York City and Los Angeles, where CPG brands can showcase their products to magazine, newspaper, TV, radio, and online reporters who are actively seeking content. Their service offerings include:

• Press junkets and media events
• Product submission processes for journalists
• Influencer marketing and blogger outreach
• Press kit development and distribution
• Product sample distribution
• Lead generation for retail buyers
• Virtual events and marketing automation
• Media sponsorships and press engagement
• Home shopping network representation

The agency's model is built around the idea that brands can achieve direct press coverage without the high costs of traditional PR retainers. By hosting targeted events, Consumer Product Events creates opportunities for products to be featured in editorial content, often at the precise moment journalists are looking for new stories.

Who They Help

Consumer Product Events primarily serves CPG brands, startups, and direct-to-consumer companies that need product publicity. Their client list includes well-known names such as Mars Candy, Starbucks, Hasbro, KitchenAid, Igloo, Victorinox, Land's End, LL Bean, Conair, Tesla, IGo, Seagate, Lego, Hallmark, Iams, Usana, Knott's Berry Farm, EmergenC, Vera Bradley, and Kraft Foods. The agency also works with entrepreneurs and smaller brands looking to break into retail channels. Because of the relationships built over the past 30 years in the CPG industry, guests at their events often include distributor professionals from Amazon, CVS, Costco, Walmart, Walgreens, 7-Eleven, and CNN Underscored. This dual focus on press and retail buyers makes Consumer Product Events a practical choice for brands that want both media coverage and shelf placement.

Approach and Methodology

Consumer Product Events differentiates itself through a structured, event-based approach. Rather than pitching stories on an ongoing basis, the agency organizes series of exclusive gatherings where brands can present their products directly to journalists and influencers. This model is built on the premise that reporters are more likely to cover products they can see, touch, and test in person. The agency's process includes a product submission stage, where brands apply to participate, followed by coordinated event logistics. Virtual events have also been added to accommodate remote participation. Consumer Product Events emphasizes that this direct access to press—without the need for large retainers—is a unique offering in the PR world. The agency's headquarters in Malibu, United States, serves as the operational hub for planning these events and managing client relationships.

Credentials and Location

Consumer Product Events is based in Malibu, California, United States, with its headquarters address at 90265. The agency is WBENC-certified, indicating its status as a women-owned business. This certification can be relevant for brands seeking diverse suppliers or meeting corporate diversity requirements. The Malibu location places the agency near the Los Angeles media market, which is a key region for its in-person events. Consumer Product Events has been operating since 2009, giving it over a decade of experience in the CPG publicity space.

Who This Agency Is a Good Fit For

Consumer Product Events is best suited for CPG brands, startups, and direct-to-consumer companies that have a physical product ready to be sampled and are looking for cost-effective ways to generate press coverage and retail interest. The agency's event-based model works well for brands that can participate in scheduled showcases rather than requiring ongoing media relations. Companies seeking to break into major retailers like Walmart, Costco, or Amazon may also benefit from the retail buyer connections present at Consumer Product Events' gatherings. However, brands that need continuous public relations support or have complex messaging requirements may find the agency's focused approach limiting. Overall, Consumer Product Events offers a practical, results-oriented option for product-focused companies that want to get their items in front of the right people without committing to a traditional PR retainer.