CONVERGENSIA. Consulting

CONVERGENSIA. Consulting is a public relations and communications consultancy based in Marseille, France, that works with organisations seeking to align their influence with inclusive and sustainable values. Founded by Fabrice Greffet, the firm positions itself as a strategic partner for companies, associations, and public institutions that want to build meaningful relationships with their stakeholders. Rather than focusing solely on media coverage or brand awareness, CONVERGENSIA. Consulting emphasises responsible influence—helping clients engage authentically with diverse audiences while fostering social and economic progress.

A Framework for Responsible Influence

CONVERGENSIA. Consulting operates on a four-pillar methodology that structures its approach to every engagement. The first pillar, "Susciter," involves sparking interest and raising awareness around a client’s mission or project. The second, "Convaincre," focuses on building compelling arguments that resonate with target audiences. The third, "Renforcer," aims to solidify relationships and trust over time. Finally, "Influencer" leverages this groundwork to drive positive change. This framework is applied across all client work, whether the goal is to amplify a social initiative, navigate regulatory landscapes, or reposition an organisation within its community. By integrating these steps, the agency ensures that communications efforts are not only strategic but also ethically grounded.

Services and Areas of Expertise

While CONVERGENSIA. Consulting does not publish a standardised service menu, its stated areas of excellence suggest a tailored offering that covers three main domains: human resources expertise, entrepreneurial expertise, and public relations and representation expertise. In practice, this translates into a range of capabilities that include:

• Strategic communications and messaging development
• Stakeholder engagement and community relations
• Lobbying and public affairs representation
• Event planning and representation at key industry gatherings
• Reputation management and crisis communications
• Diversity, equity, and inclusion (DEI) communications
• Corporate storytelling and brand narrative creation

The agency’s emphasis on an inclusive 360-degree approach means it often works across multiple channels and touchpoints, ensuring that a client’s message is consistent and resonant whether it is delivered through media, events, or direct stakeholder interactions. CONVERGENSIA. Consulting also places a strong emphasis on its network, offering clients privileged access to events and decision-makers that can help amplify their causes.

Rooted in Marseille, Serving a Broader Vision

Based at Boulevard de Paris in the 13002 district of Marseille, CONVERGENSIA. Consulting draws on the dynamic and multicultural energy of France’s second-largest city. Marseille’s position as a Mediterranean hub makes it a natural base for a firm focused on inclusive and sustainable development, as the city itself is a crossroads of cultures, industries, and social initiatives. The agency’s location allows it to serve clients not only in the Provence-Alpes-Côte d’Azur region but also across France and internationally when needed. CONVERGENSIA. Consulting’s team brings local insight and a global perspective, helping clients navigate both regional specificities and broader societal trends.

CONVERGENSIA. Consulting is a good fit for organisations that prioritise ethical influence and long-term relationship building over short-term visibility. Companies and institutions that are launching or repositioning social impact initiatives, seeking to strengthen ties with local communities, or navigating complex stakeholder environments will find value in the agency’s proactive, "aller vers" (going toward) philosophy. Similarly, startups and SMEs with a strong sense of purpose, as well as non-profits and public bodies working on inclusion and sustainability, can benefit from the firm’s expertise in human resources, entrepreneurship, and public representation. CONVERGENSIA. Consulting offers a thoughtful, values-driven alternative for those who believe that communications should not only inform but also inspire and unite.