Core Marketers

Founded in 2022, Core Marketers is a student-run public relations and communications agency based in Scarsdale, New York. As Westchester’s first agency of its kind, Core Marketers serves a diverse clientele that includes startups, small businesses, nonprofits, and individual professionals—such as authors and medical specialists—seeking strategic communications support. The agency focuses on consumer internet, consumer goods, information technology, and services, offering hands-on, results-driven campaigns tailored to emerging brands and organizations in the New York area and beyond.

How Core Marketers Helps Clients Achieve Their Goals

Core Marketers takes a practical, project-based approach to public relations, working closely with clients to develop and execute campaigns that drive tangible outcomes. The agency’s work spans creative marketing initiatives, media events, global launch strategies, and website traffic generation. For example, one client saw a 68% uplift in website traffic and 3,800 new user visits following a rebranding and PR strategy devised by Core Marketers. Another campaign—a book launch for a hypertension specialist—included social media guidance, a digital launch kit, and a virtual Q&A, demonstrating the agency’s ability to support individual experts in gaining visibility. Core Marketers also partners with industry-specific organizations, such as the American Association of Certified Wedding Planners, to create targeted initiatives like the “Art of Ambience” toolkit for Bolsius Professional. These examples highlight the agency’s focus on measurable results and creative storytelling.

Services and Specialties

Core Marketers offers a range of public relations and communications services, with particular strengths in media relations, influencer relations, and social media management. The agency also provides press release writing, event planning, and strategic messaging for launches and rebranding efforts. Based on its work showcase, Core Marketers is well-equipped to handle:

• Media relations and press content development
• Influencer relations and partnership campaigns
• Social media strategy and guidance
• Press release writing and distribution
• Event planning and media event management
• Brand launch and rebranding communications
• Stakeholder mapping and engagement roadmaps
• Digital launch kits and virtual event support
• Website traffic generation and online publicity

These services are delivered with a focus on consumer internet and information technology, making Core Marketers a suitable partner for tech-enabled startups and consumer-focused brands in the Scarsdale area and the broader New York market.

Location and Client Focus

Based in Scarsdale, New York, Core Marketers brings a local, student-run perspective to public relations, offering fresh ideas and a hands-on approach. While the agency serves clients across the United States, its location in Westchester County allows it to tap into the New York City media and business ecosystem, providing cost-effective solutions for small to mid-sized organizations. Core Marketers is particularly well-suited for startups, nonprofits, and individual professionals in consumer internet, information technology, and services who need targeted communications support without the overhead of a larger firm. The agency’s student-run model also means clients benefit from enthusiastic, up-to-date knowledge of digital trends and social media platforms.

In summary, Core Marketers is a practical choice for organizations seeking a dedicated, results-oriented PR partner in the New York area. With a focus on media relations, influencer campaigns, and strategic communications, the agency helps clients build visibility and drive engagement. Whether launching a new product, rebranding a business, or promoting a book, Core Marketers offers a collaborative, hands-on approach that aligns with the needs of growing brands and professionals.