Covet by Power Digital
Covet by Power Digital is a public relations agency based in San Diego (founded 2014).
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About Covet by Power Digital
Based in San Diego, California, Covet by Power Digital operates at the intersection of traditional public relations and modern digital performance marketing. The agency, founded in 2014 and acquired by Power Digital in 2020, brings a unique approach to earned media that blends storytelling with data-driven results. With additional offices in Los Angeles and New York, Covet by Power Digital serves a range of consumer-focused brands, particularly those in the wellness, food, beverage, beauty, and lifestyle sectors. The firm's location in San Diego places it within a vibrant startup and consumer goods ecosystem in the United States, allowing it to tap into both local talent and national media networks.
What They Do
Covet by Power Digital specializes in what they call Performance PR—a model that marries traditional media relations with measurable business outcomes. Unlike conventional PR firms that may focus solely on press mentions, this agency integrates earned media with affiliate marketing, influencer campaigns, and digital amplification. Their services include custom strategies for various media platforms, experiential activations, and full-funnel amplification that connects public relations efforts with SEO, content marketing, and social media. The agency leverages Power Digital's proprietary SPRnova™ platform to provide analytics and insights, helping clients track brand awareness and revenue impact. This data-driven approach allows Covet by Power Digital to offer services such as:
- Media relations and storytelling
- Influencer marketing and affiliate programs
- Content creation and visual asset development
- Go-to-market strategy for new product launches
- Brand strategy and persona development
- Performance analytics and multi-channel attribution
- Media mix modeling and incrementality testing
- SEO and website optimization integration
- Email and SMS marketing support
- Market expansion and segmentation analysis
Who They Serve
Covet by Power Digital primarily focuses on disruptive consumer packaged goods (CPG) brands. Their client base spans the health and wellness, beauty, food and beverage, and lifestyle sectors. The agency has a particular affinity for brands that are looking to move beyond traditional PR and into a more integrated marketing approach. They work with both emerging companies seeking to build initial awareness and established brands aiming to expand their market share. The firm's expertise in go-to-market strategy and private equity data analysis also makes them a fit for investment-backed brands and enterprise growth initiatives. By combining earned media with digital performance tactics, Covet by Power Digital helps these clients become household names through innovative strategies and strong media relationships.
Expertise and Approach
The agency's expertise lies in its ability to blend creative storytelling with technical marketing capabilities. Covet by Power Digital employs a team of around 16 professionals who specialize in media relations, content creation, and digital strategy. Their approach is rooted in understanding the consumer journey—from initial awareness through to purchase and loyalty. They use tools like customer lifetime value optimization and incrementality testing to ensure that PR efforts translate into tangible business results. The firm also offers investment marketing and due diligence support for brands navigating funding rounds or acquisitions. This combination of traditional PR skills and modern marketing technology sets Covet by Power Digital apart in the competitive San Diego market and across the United States.
Covet by Power Digital is a strong fit for consumer brands in the CPG, wellness, and lifestyle spaces that want to move beyond vanity metrics and tie their PR efforts directly to revenue growth. Their integrated model works well for companies that already have a digital marketing foundation but need sophisticated earned media support to amplify their message. Brands looking for a partner that can handle both media relations and performance marketing—while providing transparent analytics—will find a capable ally in Covet by Power Digital.
Key facts
- Team size: 1-10 employees
- Headquarters: 750 B St, San Diego, California, United States, 92101
- Address: 750 B St , San Diego California United States 92101
- SIC codes: 7375
Keywords & focus
Topics and areas Covet by Power Digital works with.
- consumer packaged goods
- public relations
- health wellness
- health amp wellness
- public relations & communications services
- go-to-market strategy
- marketing technology
- website optimization
- multi-channel attribution
- incrementality
- media mix modeling
- private equity data analysis
- visual content creation
- brand strategy
- digital marketing
- email & sms marketing
- enterprise growth
- persona development
- performance analytics
- affiliate marketing
- customer lifetime value optimization
- seo
- data science
- owned media
- b2b gtm strategy
- programmatic advertising
- investment marketing
- investment due diligence
- market expansion
- market segmentation
- +83 more
Technologies
Rackspace MailGun, Sendgrid, Gmail, Google Apps, Circle
Industries served by Covet by Power Digital
Covet by Power Digital works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in San Diego
If you are looking for alternatives or more options in San Diego, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Covet by Power Digital
Common questions and answers about Covet by Power Digital, their services, location, and how to work with them.
- Where is Covet by Power Digital located?
- Covet by Power Digital is headquartered in San Diego.
- What services does Covet by Power Digital offer?
- Covet by Power Digital offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Covet by Power Digital serve?
- Covet by Power Digital serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Covet by Power Digital a verified PR agency?
- Covet by Power Digital is listed on Online PR. Verification status is shown on their profile.
- How can I contact Covet by Power Digital?
- You can visit their website at http://www.powerdigital.com
- How many reviews does Covet by Power Digital have?
- Covet by Power Digital has 0 client reviews with an average rating of 0.0 out of 5.
- When was Covet by Power Digital founded?
- Covet by Power Digital was founded in 2014.
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