CQTT

CQTT, an acronym for "C'est Quoi Ton Taff," was founded in 2023 by a group of students at ISEG Lyon. The initiative emerged from a practical need: to bridge the gap between students and professionals in the communication, marketing, and event industries. Recognizing that traditional career guidance often lacks authenticity, the founders created a video-based platform where professionals share their real-world experiences. Based in Lyon, France, CQTT operates as a student-led project that prioritizes transparency and accessibility over polished corporate messaging.

Current Focus and Mission

The core mission of CQTT is to produce dynamic and accessible interview videos that demystify careers in public relations and communications. By giving a voice to passionate professionals, the agency aims to break down barriers that often make these sectors seem opaque or intimidating to students. Each video features candid conversations about career paths, daily routines, and practical advice, helping students envision their own futures in the field. Since its founding in 2023, CQTT has focused on building a library of authentic content that avoids the gloss of traditional recruitment materials, instead offering genuine insights into what these jobs actually entail.

Services and Content Approach

CQTT's primary service is the production of video interviews with professionals from communication, marketing, and event management. While the agency does not list a full suite of traditional PR services, its activities naturally encompass several specialties. Based on its stated mission and production model, CQTT likely offers or facilitates the following:

• Video content creation and interview production
• Career storytelling and professional profile features
• Educational content for student audiences
• Social media distribution of career-related videos
• Outreach to professionals for participation in interviews
• Community building between students and industry experts

These services align with the agency's goal of making the public relations and communications sector more transparent. Rather than acting as a traditional agency that serves clients, CQTT positions itself as a platform that benefits both students and professionals. The videos are designed to be short, engaging, and shareable, leveraging the format to reach a younger audience that prefers visual over textual information.

Who Benefits from CQTT

CQTT is particularly well-suited for students studying communication, marketing, or event management who seek a realistic understanding of their future careers. The agency's content helps them navigate the often vague descriptions of job roles by presenting real examples from active professionals. For professionals in Lyon and beyond, participating in CQTT interviews offers a chance to give back to the next generation while showcasing their expertise in an authentic way. The agency also serves as a resource for educational institutions, providing supplementary material for career counseling and curriculum development. By maintaining a focus on Lyon's local professional ecosystem, CQTT strengthens the connection between ISEG Lyon and the broader industry network in the city. Whether you are a student looking for honest career advice or a professional wanting to share your journey, CQTT provides a straightforward, no-nonsense platform for meaningful exchange.