Crackle PR
Crackle PR is a public relations agency based in Boston (founded 2020).
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About Crackle PR
Crackle PR was founded in 2020, a year that reshaped how many businesses operate. The agency’s founders, who had previously worked at well-known PR firms across the United States, saw an opportunity to build a different kind of communications shop. By embracing a remote-first structure from the outset, they created an agency that could attract talent from anywhere, reduce fixed costs, and pass those efficiencies along to clients. Based in Boston, Massachusetts, with a headquarters at 90 Canal Street, Crackle PR was designed to be lean, agile, and focused on results rather than overhead.
Current Focus and Approach
Today, Crackle PR operates as a remote-first public relations agency that serves clients primarily in the tech and consumer sectors. The agency’s name reflects a philosophy of generating attention and energy for brands that are doing good in the world. Crackle PR emphasizes transparency and direct involvement from senior team members throughout the client relationship. From the initial pitch to ongoing campaign management, clients work with experienced professionals rather than being handed off to junior staff. This approach aligns with the agency’s commitment to efficiency and impact, ensuring that strategy and execution remain tightly connected.
The agency’s remote setup allows it to draw on a global talent pool, giving clients access to diverse perspectives in media strategy, storytelling, and campaign management. Crackle PR also integrates modern tools into its workflow, including AI-driven research and ChatGPT for content ideation, while maintaining a strong focus on human creativity and relationship building. The Boston headquarters serves as a central hub, but the team works across time zones, offering flexibility that benefits both the agency and its clients.
Services and Capabilities
Crackle PR offers a comprehensive suite of services that span traditional public relations, creative development, and digital marketing. The agency’s capabilities include media outreach, influencer identification and engagement, social media content creation and management, and full-scale PR campaigns. On the creative side, Crackle PR provides brand identity development, visual branding, graphic design, video production, and advertising support. This blend of PR and creative services allows the agency to craft cohesive narratives that resonate across channels.
- Media strategy and media outreach
- PR campaign management and execution
- Social media content creation and social media management
- Brand identity development and visual branding
- Video production and graphic design
- Media training and spokesperson preparation
- Inbound marketing and B2B marketing support
- AI-enhanced research and content strategy (including ChatGPT integration)
- Storytelling and narrative development
- Tech PR and consumer PR
Crackle PR also emphasizes integrated communication strategy, ensuring that messaging is consistent across earned, owned, and paid media. The agency’s experience with remote work and distributed teams makes it particularly adept at managing campaigns that require coordination across multiple markets and time zones.
Who Benefits from Crackle PR
Crackle PR is best suited for companies that are committed to positive practices—whether in sustainability, ethical operations, or community impact—and that have effective marketing budgets to support meaningful campaigns. The agency’s focus on transparency and results-driven strategies appeals to brands that value clear communication and measurable outcomes. Tech startups, consumer brands, and B2B companies looking to build or enhance their visibility in the United States market will find a strong partner in Crackle PR. The agency’s Boston base provides a strategic East Coast presence, while its remote model allows it to serve clients anywhere. For organizations that want senior-level attention, creative flexibility, and a partner that operates without the overhead of a traditional agency, Crackle PR offers a compelling alternative.
Key facts
- Team size: 11-50 employees
- Headquarters: 90 Canal Street, Boston, Massachusetts, United States, 02114
- Address: 90 Canal Street , Boston Massachusetts United States 2114
- SIC codes: 7389
Keywords & focus
Topics and areas Crackle PR works with.
- public relations
- design
- video
- marketing
- communication strategy
- tech
- public relations & communications services
- media training
- brand identity development
- branding
- digital design
- visual branding
- chatgpt
- social media
- media strategy
- media outreach
- ai in pr
- pr agency
- storytelling
- b2b marketing
- pr campaigns
- social media content
- social media management
- pr
- video production
- remote work
- tech pr
- campaign management
- inbound marketing
- public relations services
- +40 more
Technologies
Outlook, Microsoft Office 365, Mobile Friendly
Industries served by Crackle PR
Crackle PR works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Boston
If you are looking for alternatives or more options in Boston, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Crackle PR
Common questions and answers about Crackle PR, their services, location, and how to work with them.
- Where is Crackle PR located?
- Crackle PR is headquartered in Boston.
- What services does Crackle PR offer?
- Crackle PR offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Crackle PR serve?
- Crackle PR serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Crackle PR a verified PR agency?
- Crackle PR is listed on Online PR. Verification status is shown on their profile.
- How can I contact Crackle PR?
- You can visit their website at http://www.cracklepr.com
- How many reviews does Crackle PR have?
- Crackle PR has 0 client reviews with an average rating of 0.0 out of 5.
- When was Crackle PR founded?
- Crackle PR was founded in 2020.
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