Crieur Public

Crieur Public is a French communications agency headquartered at 23 Quai Jean-Baptiste Simon in Fontaines-sur-Saône, France, and has been operating since 2004. The agency has developed a focused expertise in the construction, building materials, and woodworking sectors, serving both B2B and B2C clients. Based in the Auvergne-Rhône-Alpes region, Crieur Public combines traditional public relations with modern digital strategies to help companies in these industries enhance their visibility and connect with their target audiences.

Specialist Expertise in Construction and Building Materials

Crieur Public distinguishes itself through its deep knowledge of the building and construction industry. The agency works with companies involved in urban development, habitat, decoration, and energy renovation, providing tailored communications that speak directly to professionals and consumers in these fields. Their clients include notable names such as Ducerf Groupe, Xella France, and Ardex, for whom Crieur Public has produced corporate videos, educational materials, and coverage of major industry events. This specialist focus allows the agency to create content that is both technically accurate and engaging, whether for trade publications or broader consumer audiences.

Services: From Public Relations to Digital Campaigns

Crieur Public offers a comprehensive suite of services that blend traditional media relations with digital content creation. The agency manages newsrooms, produces video content, and develops YouTube series that highlight client expertise. They also provide on-site promotional activities and event support, ensuring clients are well-represented at key industry gatherings. Below are the primary services offered by Crieur Public:

• Public relations and media relations (relations presse) for energy renovation and construction sectors
• Content marketing and brand content creation, including strategic storytelling
• Social media management and community engagement across platforms
• Digital campaign deployment, including paid media campaigns
• Newsroom management and editorial planning
• Video production, including corporate videos and educational series
• Coaching in social selling for B2B professionals
• Training in digital communication and social media strategy
• Event support and on-site promotional activities
• Newsletter creation and distribution

These services are designed to help clients amplify their news, build thought leadership, and maintain a consistent presence across both traditional and digital channels. Crieur Public’s approach integrates public relations with marketing, ensuring that content strategies align with broader business objectives.

Client Work and Industry Focus

Crieur Public has built a strong roster of clients in the building materials and woodworking industries. Their work with Ducerf Groupe, for example, involves creating content that showcases the company's expertise in wood products, while their collaboration with Xella France focuses on promoting innovative building solutions. The agency also serves Ardex, a specialist in construction chemicals, by producing materials that explain complex products to both trade and consumer audiences. Beyond these major accounts, Crieur Public works with smaller companies in the Rhône and Bourgogne regions, helping them develop their brand presence through targeted media campaigns and digital content.

The agency’s location in Fontaines-sur-Saône, near Lyon, places it at the heart of a dynamic economic region in France. This proximity allows Crieur Public to maintain close relationships with clients in the Auvergne-Rhône-Alpes area, while also serving national and international accounts. Their understanding of local market nuances, combined with expertise in digital tools and media relations, makes them a practical choice for companies looking to strengthen their communications in the construction and related sectors.

Who Crieur Public Is a Good Fit For

Crieur Public is well-suited for companies in the construction, building materials, woodworking, and energy renovation industries that require a communications partner with deep sector knowledge. B2B firms seeking to enhance their media presence, develop thought leadership, or launch digital campaigns will find the agency’s integrated approach valuable. Similarly, B2C brands in the DIY, decoration, and habitat markets can benefit from Crieur Public’s ability to craft engaging content for consumer audiences. The agency is also a strong choice for businesses in the Auvergne-Rhône-Alpes region looking for a local partner with national reach, as well as for organizations that need support in social selling, media training, or event coverage.