Cronkite Agency

Based in Phoenix, Arizona, United States, the Cronkite Agency operates within a dynamic and rapidly growing media market. As a hub for business, healthcare, and technology in the Southwest, Phoenix presents unique opportunities and challenges for public relations and communications professionals. The agency, established in 2020, distinguishes itself by being housed within the renowned Walter Cronkite School of Journalism and Mass Communication at Arizona State University, blending academic rigor with practical, real-world application.

A Student-Powered Integrated Communications Model

The Cronkite Agency functions as an integrated communications agency, but with a distinctive operational model. It is staffed by student-members who gain direct, hands-on experience serving a diverse array of clients, all while under the guidance of experienced faculty leaders. This structure provides clients with fresh, digitally-native perspectives and a high level of energy and dedication. The agency merges what were formerly the Public Relations Lab and Digital Audiences Lab, creating a comprehensive strategic communications experience that spans traditional public relations, digital marketing, and audience engagement. The Cronkite Agency also houses the Southwest Health Reporting and Communications Initiative, a $1.3 million grant-funded project from the Robert Wood Johnson Foundation focused on community education and outreach to Spanish-speaking parents of young children.

Services and Expertise

As a full-service strategic communications firm, the Cronkite Agency offers a broad spectrum of capabilities tailored to help organizations connect with their audiences. Their approach is grounded in research and measurable outcomes. Key service areas include:

• Strategic communications planning and campaign development
• Public relations, media relations, and earned media strategy
• Digital marketing and integrated communications
• Audience and market research to inform strategy
• Internal and external stakeholder engagement
• Content development for web, print, and social media
• Paid and organic social media campaign management
• Search engine optimization (SEO) and paid search advertising
• Analytics and performance reporting

These services are delivered through a collaborative process that emphasizes both creativity and data-informed decision-making. The Cronkite Agency's faculty leaders bring decades of industry experience, ensuring that student work meets professional standards while offering clients cost-effective solutions.

Client Base and Ideal Partnerships

The Cronkite Agency serves a wide range of clients, including local non-profits, regional businesses, national brands, and government entities. Their work often focuses on organizations that value community impact, health communication, and public service messaging. Given the agency's academic roots, they are particularly well-suited for clients who are open to innovative approaches and who appreciate the fresh thinking that comes from a team of talented students. The agency is an excellent fit for organizations in Phoenix and beyond that need strategic communications support but may not have the budget for a large traditional firm. Non-profits, healthcare organizations, educational institutions, and mission-driven businesses will find particular value in the Cronkite Agency's blend of academic insight and real-world execution. Whether a client needs a comprehensive rebranding campaign, a targeted social media strategy, or help engaging with specific communities, the Cronkite Agency offers a compelling combination of expertise, enthusiasm, and affordability.