CrowdMind

CrowdMind is a public relations and communications agency based in New York, United States, that focuses specifically on crowdfunding campaigns. Founded in 2019, the agency works with startups and product creators who are using crowdfunding platforms like Kickstarter or Indiegogo to launch their products. CrowdMind positions itself as a specialist in this niche, aiming to help clients achieve visibility and funding goals through targeted media outreach and influencer partnerships. While the agency is headquartered in New York, its team also has a presence in San Francisco, which provides additional networking opportunities with journalists and media contacts on both coasts.

Core Approach and Expertise

CrowdMind's primary focus is on helping crowdfunding campaigns gain traction through public relations, media relations, and influencer marketing. The agency was founded by a group of freelance publicists who bring their own established relationships with journalists and freelancers. Each publicist at CrowdMind has a minimum of three years of experience, and the collective team has over 30 years of combined experience in digital marketing and communications. The agency emphasizes the importance of building genuine relationships with journalists rather than relying solely on cold email outreach. They have developed specific media outreach programs tailored to different types of products, which include curated lists of publications and media outlets that have historically provided strong returns for featured products. These programs are customizable and adjusted to fit each client's specific needs.

Services Offered by CrowdMind

CrowdMind's service offerings center around three core areas: public relations (with a strong emphasis on media relations), influencer marketing, and post-campaign marketing. The agency's media relations work involves pitching journalists and building long-term relationships with them, which they believe is the key to successful coverage. Their influencer marketing services help connect crowdfunding campaigns with relevant social media personalities and content creators who can amplify the product's reach. Post-campaign marketing services are designed to maintain momentum after the crowdfunding period ends, helping clients continue to grow their audience and sales. While the agency's primary focus is on crowdfunding, their services are applicable to any company looking to generate buzz around a product launch.

• Media relations and press outreach
• Influencer marketing and partnerships
• Post-campaign marketing and communications
• Customizable media outreach programs
• Journalist relationship building and networking

Location and Team Presence

CrowdMind is headquartered at 880 3rd Avenue in New York, New York, United States, 10022. The agency's New York location is central to its strategy, as the team regularly networks with journalists based in the city. Additionally, some team members are based in San Francisco, giving CrowdMind a bi-coastal presence that allows for broader media outreach. This dual-location approach helps the agency tap into the media ecosystems of both major cities, which is particularly valuable for crowdfunding campaigns that often target national or global audiences. The agency's founders and team members have years of experience in the field, and many continue to freelance while building CrowdMind's full client roster.

CrowdMind is best suited for startups, product creators, and entrepreneurs who are running or planning to run a crowdfunding campaign and need professional help with media relations and influencer marketing. The agency's specialized focus on crowdfunding makes it a good fit for clients who want a team that understands the unique challenges and opportunities of launching a product through a crowdfunding platform. However, businesses that are not involved in crowdfunding may find CrowdMind's services too narrow for their needs. The agency's approach is hands-on and relationship-driven, making it ideal for clients who value personalized media outreach and are looking for a partner with established journalist connections in the New York and San Francisco markets.