CubanEight (now part of Tyto)

CubanEight was founded in 2009, a time when the technology and communications landscape in the United Kingdom was beginning to shift dramatically. Based in Bicester, the agency carved out a distinct niche by focusing on B2B technology, digital, and innovation sectors. Rather than chasing broad consumer audiences, CubanEight concentrated on helping companies articulate complex technical narratives to business decision-makers. The agency’s founders recognized early that the rise of digital media required a different approach to public relations—one that blended traditional media relations with online PR and thought leadership. This focus on the “colliding worlds of technology, science and innovation” became their hallmark, leading to a reputation for clarity and strategic depth in a crowded market.

Current Focus: Integration into Tyto and the Remote Economy

Today, CubanEight (now part of Tyto) operates within a larger European network that specializes in the Remote Economy. This means the agency now serves clients across borders, leveraging the combined expertise of both teams. The Bicester office remains a key hub, but the agency’s reach extends to technology companies, science-driven startups, and innovative enterprises throughout the UK and Europe. The transition into Tyto has not diluted CubanEight’s original mission; rather, it has amplified it. The agency continues to emphasize B2B communications, digital strategy, and media relations, but now with the backing of a larger organization that understands the nuances of remote work, distributed teams, and global tech ecosystems. For clients, this means access to a broader skill set while retaining the focused, hands-on service that defined CubanEight from the start.

Core Services and Specialties

CubanEight (now part of Tyto) offers a range of services tailored to technology and innovation companies. While specific service offerings may evolve under the Tyto umbrella, the agency’s foundational strengths remain rooted in public relations and communications. Based on their history and industry keywords, typical services include:

• PR strategy development for B2B technology and digital brands
• Media relations and press office management
• Online PR and digital communications campaigns
• Thought leadership content creation and placement
• Reputation management and crisis communications
• Social media strategy and execution for B2B audiences
• Strategic counsel on public relations & communications services

These services are delivered with a focus on measurable outcomes, such as media coverage, share of voice, and engagement with key decision-makers. The agency’s approach is data-informed, but not overly formulaic, allowing for creative storytelling that resonates in trade publications, industry blogs, and digital channels.

Who Benefits from This Agency

The ideal client for CubanEight (now part of Tyto) is a B2B technology company, a science or innovation startup, or an established firm looking to refine its public relations & communications strategy. Companies based in the United Kingdom or expanding into the European market will find the agency’s local knowledge and cross-border capabilities valuable. The agency is particularly well-suited for organizations that need to explain complex products or services to business audiences, such as enterprise software providers, deep tech startups, or research-driven firms. Because the agency emphasizes thought leadership and media relations, clients who prioritize authority-building and industry influence will see the strongest results. In short, CubanEight (now part of Tyto) is a practical choice for any B2B tech company that values strategic PR over hype, and that wants a partner who understands both the science and the story behind their work.