Cubed Thinking

Cubed Thinking, a public relations and communications consultancy based in Manchester, United Kingdom, has deliberately moved away from the traditional agency model. Founded in 2011, the firm operates as a global collaborative network of creative specialists rather than a fixed, hierarchical team. This structure allows the consultancy to assemble bespoke teams for each client, drawing on a pool of senior talent with deep experience across different sectors. The approach is designed to offer the strategic depth of a larger agency without the overheads, and the flexibility of a boutique firm without the limitations of a small in-house team.

Specialist Expertise and Collaborative Model

The core of Cubed Thinking's offering lies in its collaborative model. Instead of maintaining a large permanent staff, the consultancy curates a group of independent communications professionals who are brought together for specific projects. This allows the firm to match the exact skill set required for a campaign, whether that involves crisis management, corporate reputation, consumer lifestyle PR, or stakeholder engagement. For clients, this means access to senior counsel from day one, rather than being handed off to junior account executives. The model is particularly effective for complex, multi-channel campaigns that require a blend of strategic planning and creative execution.

Services and Capabilities

While Cubed Thinking does not publish a rigid service list, its project-based work and client roster suggest a broad capability set within public relations and communications. The consultancy's focus on "creative minds" indicates a strong emphasis on narrative development and storytelling. Typical services that a firm like Cubed Thinking would offer include:

• Strategic communications planning and counsel
• Media relations and press office management
• Corporate and brand storytelling
• Crisis and issues management
• Content creation (press releases, thought leadership articles, case studies)
• Digital and social media strategy
• Stakeholder and community engagement
• Campaign measurement and evaluation

The absence of a fixed service menu is a deliberate feature of the Cubed Thinking approach. Each engagement is scoped from scratch, ensuring that the client pays only for the expertise they need. This is particularly appealing for organisations that require a flexible, responsive communications partner rather than a retainer-based agency.

Notable Clients and Sector Experience

Cubed Thinking's client list provides a clear picture of its areas of strength. The consultancy has worked with major property and regeneration companies such as Urban Splash and Ballymore, suggesting expertise in property, placemaking, and development communications. It has also handled consumer-facing brands like Swatch and retail destinations like Manchester Arndale, indicating capability in lifestyle, retail, and consumer PR. The firm has experience in the education sector, having worked with The Manchester Grammar School, and in the non-profit and sports sectors through its work with the Diane Modahl Sports Foundation. Other clients include Rethink Group and Lancet Homes, further demonstrating a breadth across corporate, B2B, and residential development communications. This mix suggests Cubed Thinking is particularly well-suited for organisations undergoing change, launching new projects, or requiring a fresh strategic perspective.

Cubed Thinking is a strong fit for businesses and organisations that value senior-level thinking, flexibility, and a bespoke approach to communications. It is ideal for clients who may not need a full-service agency retainer but require high-calibre strategic support for specific campaigns, launches, or periods of transition. The consultancy's collaborative model also suits companies that want to work with experienced professionals directly, without the layers of a traditional agency hierarchy. For those based in Manchester and the wider United Kingdom, Cubed Thinking offers a local base with a global outlook, making it a practical choice for ambitious projects that require both creative flair and strategic rigour.