c/unique

Based in Istanbul, Turkey, c/unique operates within one of the most dynamic and culturally rich markets in the region. Founded in 2011 by Begüm Saruhan, the agency has established itself as a dedicated communications and brand strategy consultancy. Istanbul, a city that straddles Europe and Asia, presents unique challenges for brands seeking to navigate both local sensibilities and international expectations. c/unique was built to address this very intersection, offering a perspective that is deeply rooted in Turkish culture while being fluent in global communication practices.

What c/unique Does

c/unique positions itself as a solution partner rather than a traditional agency. The firm coordinates all corporate communication activities in line with the global strategies of its clients. Its approach is built on understanding the specific needs and visions of each brand, treating each partnership as a unique collaboration. The agency works within a network of independent agencies around the world, which allows it to offer international reach while maintaining the agility and personalized attention of a boutique firm. Services include public relations & communications services, content creation, content marketing, brand awareness campaigns, and influencer marketing. The agency's work blends marketing & advertising with strategic public relations, ensuring that messaging is consistent across all channels.

Who They Serve

c/unique serves a select group of clients primarily in finance, luxury, fashion, lifestyle, art, and design. These are sectors where brand reputation, cultural nuance, and visual storytelling are paramount. The agency works with industry leaders at both local and international levels, helping them navigate the complexities of the Turkish market while also projecting their brand globally. Their client base benefits from c/unique's understanding of both local and international communication challenges, as well as the competitive landscape in a constantly shifting cultural environment. The agency acts on behalf of its brands, coordinating all corporate communication activities to ensure alignment with overarching business goals.

Areas of Expertise

c/unique's expertise lies in its ability to bridge local and international communication. The firm offers a comprehensive suite of services tailored to the needs of high-end and corporate brands. Key capabilities include:

• Public relations & communications services
• Content creation and content marketing
• Brand awareness and positioning strategies
• Influencer marketing campaigns
• Integrated marketing & advertising support
• Corporate communication strategy and crisis management

These services are delivered with an understanding of the industries, people, and international culture that define the modern marketplace. c/unique's team is equipped to handle the specific demands of sectors where perception and prestige are critical assets.

Who It's a Good Fit For

c/unique is an excellent choice for brands in the luxury, fashion, art, design, and finance sectors that are looking to establish or strengthen their presence in Turkey while maintaining a consistent international voice. It is particularly well-suited for companies that require a partner who can act as an extension of their own team, managing complex corporate communication with a deep understanding of local culture. Brands that value a collaborative, solution-oriented approach and need to navigate the unique dynamics of the Istanbul market will find c/unique to be a reliable and strategic ally. Whether entering the Turkish market for the first time or seeking to refine an existing strategy, c/unique offers the cultural fluency and professional network to make a meaningful impact.