Current Global

Current Global is a mid-sized, full-service communications agency headquartered in Chicago, United States, at 875 N Michigan Ave. Founded in April 2019 through the merger of Creation and Current Marketing, the agency has quickly established itself as a distinctive voice in the public relations landscape. Operating with a human-first philosophy, Current Global focuses on building genuine connections that influence behavior and drive measurable results. Their approach is grounded in insight, culture, and media, aiming to create movements rather than just messages. With a strong international presence, including an office in London and partnerships across North America, Europe, Asia-Pacific, and Latin America, the agency brings a global perspective to its work while maintaining a deep commitment to its Chicago roots.

Specialist Expertise: Inclusive Storytelling and Multicultural Marketing

One of Current Global’s most notable strengths lies in its expertise in inclusive storytelling and multicultural marketing. The agency has developed a dedicated DEI (Diversity, Equity, and Inclusion) strategy practice, ensuring that communications campaigns authentically represent diverse audiences. This is not a peripheral offering but a core component of their integrated marketing approach. By combining inclusive marketing with deep research and analytics, Current Global helps brands navigate complex cultural landscapes while avoiding tokenism. Their work in this area often involves crafting campaigns that resonate across different demographics, leveraging insights from multicultural marketing to build broader brand relevance. This specialist focus makes them particularly effective for organizations looking to connect with underrepresented communities or launch products in diverse markets.

How They Apply Their Skills: Integrated Campaigns and Digital Innovation

Current Global applies its human-first philosophy through a sophisticated blend of traditional and digital strategies. The agency is adept at creating integrated marketing campaigns that span media relations, social media strategy, and influencer marketing. Their digital strategy and innovation team focuses on digital platform strategy and new product launches, ensuring that brands can effectively engage audiences across evolving channels. A key differentiator is their emphasis on analytics and research to inform creative campaigns. Rather than relying on intuition alone, Current Global uses data to guide brand storytelling, corporate communications, and executive thought leadership. This evidence-based approach extends to crisis and issues management, where they help clients protect corporate reputation during challenging times. Their sports marketing practice also demonstrates how they apply these skills to niche sectors, creating high-impact campaigns that blend entertainment with brand objectives.

Services and Capabilities

Current Global offers a comprehensive suite of public relations and communications services tailored to meet the needs of diverse clients. Below is an overview of their key capabilities:

• Corporate Communications
• Creative Campaigns
• Multicultural Marketing
• Media Strategy and Media Relations
• Research and Analytics
• Integrated Marketing
• Digital Strategy and Innovation
• Brand Storytelling
• Influencer Marketing and Influencer Relations
• Social Media Strategy
• Crisis and Issues Management
• DEI Strategies
• Executive Thought Leadership
• Inclusive Storytelling
• New Product Launches
• Sports Marketing
• Product Communications
• Non-Profit Communications
• Content Creation
• Corporate Reputation Management

This breadth of services allows Current Global to act as a one-stop shop for clients seeking both strategic counsel and tactical execution, whether for local campaigns in Chicago or international initiatives across multiple regions.

Who They Work With

Current Global is a strong fit for mid-market to large organizations across consumer goods, technology, healthcare, and non-profit sectors. Their emphasis on inclusive storytelling and DEI strategies makes them particularly valuable for brands undergoing cultural transformation or seeking to expand into diverse markets. Companies launching new products or managing corporate reputation will find their integrated approach effective, especially when paired with their digital innovation capabilities. Non-profits and mission-driven organizations also benefit from their expertise in non-profit communications and thought leadership. While they work with a range of clients, Current Global is best suited for those who value a human-centered, data-informed approach to communications and are looking for a partner that can navigate both local nuances in Chicago and global complexities across the United States and beyond.