Cursive

Cursive, founded in 2017 and based in Pau, France, brings a distinctive editorial approach to public relations and communications. The agency positions itself at the intersection of journalism and content creation, leveraging the skills of professional journalists to craft compelling narratives for businesses and organizations. This focus on "journalisme d'entreprise" (corporate journalism) sets Cursive apart from traditional PR firms, as it prioritizes storytelling quality and factual accuracy over promotional messaging.

An Editorial Philosophy Rooted in Journalism

At the core of Cursive's methodology is the belief that effective communications should be driven by the principles of journalism. The agency employs experienced journalists who understand how to research, structure, and present information in a way that resonates with target audiences. This approach is particularly valuable for companies seeking to build trust and credibility through authentic, well-researched content. Cursive's team in Pau applies rigorous editorial standards to every project, ensuring that each piece of content—whether a press release, a blog post, or a corporate report—meets the same standards of clarity and relevance as a news article. By operating as a "journaliste d'entreprise," Cursive helps clients bridge the gap between internal communications and public engagement.

Core Services and Specialties

Cursive offers a range of services centered on content creation, editorial consulting, and training. The agency's expertise in "conseil editorial" (editorial consulting) means it advises clients on content strategy, tone of voice, and messaging frameworks. Its "création de contenu" (content creation) services cover everything from long-form articles and case studies to social media content and corporate publications. Additionally, Cursive provides "formation" (training) to help client teams improve their own writing and editorial skills. The agency's services typically include:

• Editorial consulting and content strategy development
• Corporate journalism and storytelling
• Writing and editing of press releases, articles, and reports
• Content creation for digital and print media
• Training workshops for internal communications teams
• Audit and optimization of existing content assets

This service set reflects Cursive's commitment to quality over quantity, focusing on meaningful content that drives engagement rather than generic promotional material.

Clients and Market Position

While Cursive does not publicly list specific clients, its positioning suggests it works best with organizations that value substantive, well-researched communications. Companies in sectors such as technology, professional services, and culture may find Cursive's approach particularly beneficial. The agency's location in Pau, in the Aquitaine region of southwestern France, allows it to serve both local businesses and national clients seeking a fresh editorial perspective. Since its founding in 2017, Cursive has built a reputation for delivering content that informs and engages, rather than simply promotes. This makes it a strong choice for organizations that need to communicate complex ideas or build long-term trust with their audiences.

Cursive is a good fit for companies that are tired of superficial PR and want a more thoughtful, journalistic approach to their communications. Organizations looking to strengthen their editorial voice, improve internal writing skills, or create content that genuinely stands out will benefit from Cursive's expertise. The agency's focus on editorial rigor and its roots in Pau, France, make it a distinctive partner for those seeking quality over hype.