Custard

Custard is a public relations and marketing consultancy based in Woking, United Kingdom, that has been operating since 2007. The agency provides a focused set of services built around strategic communications, brand positioning, and reputation management, with a particular emphasis on the hospitality sector. With a team of 13 professionals, Custard works to enhance both the reputation and profitability of its clients through a combination of traditional PR, digital marketing, and event-driven campaigns.

Services and Specialties

Custard offers a comprehensive range of services that cover the full spectrum of public relations and marketing communications. The agency’s core capabilities include strategic PR and communications, media relations, content creation, and copywriting. In addition to these foundational services, Custard provides brand positioning, crisis management, issue management, and reputation management, helping clients navigate both opportunities and challenges. The firm also delivers marketing strategy, advertising management, direct marketing, and content marketing, as well as social media management and digital marketing. Event marketing, promotions, and venue marketing are further specialties, reflecting the agency’s deep roots in the hospitality industry. Custard also offers consulting and customer relationship management, and it provides industry insights to help clients stay ahead of trends.

• Strategic PR and communications
• Brand positioning and reputation management
• Crisis and issue management
• Media relations and media liaison
• Content creation, copywriting, and content marketing
• Marketing strategy, advertising management, and direct marketing
• Social media management and digital marketing
• Event marketing, venue promotion, and promotions
• Consulting and customer relationship management

Client Focus and Industry Expertise

Custard primarily serves the hospitality industry, including hotels, venues, and hospitality suppliers. The agency also works with B2B clients and other organizations that require targeted communications to reach specific audiences. Custard’s team is skilled at crafting compelling brand stories and positioning organizations to stand out in competitive markets, ensuring they connect effectively with their target audiences. The agency’s work often involves enhancing the profitability of clients by improving their public image, driving customer engagement, and generating positive media coverage. Custard’s experience in venue marketing and event promotion makes it a particularly strong partner for businesses in the leisure, travel, and hospitality sectors.

Approach and Philosophy

Custard takes a strategic, results-oriented approach to public relations and marketing. The agency focuses on understanding each client’s unique business goals and then develops tailored communications plans that align with those objectives. Custard emphasizes storytelling and brand differentiation, using a mix of earned media, paid advertising, and owned content to build visibility and credibility. The firm’s crisis management and issue management services are designed to protect and restore reputation during challenging times, while its ongoing media relations and content creation efforts help maintain a consistent and positive brand presence. Custard also leverages industry insights and data to inform its strategies, ensuring that campaigns are relevant and effective.

Location and Credentials

Based in Woking, Surrey, in the United Kingdom, Custard benefits from its proximity to London and the surrounding business community. The agency has been operating since 2007, giving it over 15 years of experience in the PR and communications field. Custard’s team of 13 professionals brings a mix of creative, strategic, and operational skills to client engagements. The agency’s longevity and focus on hospitality marketing demonstrate its commitment to delivering consistent, high-quality service to its clients.

Custard is a good fit for hotels, venues, hospitality suppliers, and B2B organizations in the United Kingdom that need a dedicated PR and marketing partner. The agency is particularly well-suited for businesses that require support with brand positioning, media relations, crisis management, and event marketing. With its combination of strategic consulting and hands-on execution, Custard can help clients improve their reputation, drive customer engagement, and ultimately increase profitability.