Dan Tunna Communications

Dan Tunna Communications is a specialist sport communications consultancy based in , . Founded in 2019, the agency focuses exclusively on the public relations and communications needs of sports organisations, athletes, and brands operating within the sporting ecosystem. By narrowing its expertise to one sector, Dan Tunna Communications offers a depth of understanding that generalist agencies often lack, from the fast-paced media cycles around major events to the unique stakeholder relationships that define the sports world.

How the agency applies its expertise

The agency’s approach is built around flexibility and scalability. Rather than offering a one-size-fits-all retainer model, Dan Tunna Communications works with clients to design communications strategies that match their specific objectives and budgets. This could involve building a brand’s communication framework from the ground up, creating year-round campaigns that sustain media interest, or implementing short-term PR activations for a product launch, event, or news cycle. The consultancy prides itself on delivering meaningful return on investment, measured through media coverage, brand visibility, and stakeholder engagement. By staying lean and focused, Dan Tunna Communications can adapt quickly to the changing needs of the sports industry.

Services and specialties

While the agency’s core offering is sport communications, its services cover the full spectrum of public relations and communications needs. Typical capabilities include:

• Communications strategy development and positioning
• Media relations and press office management
• Campaign planning and execution (year-round or short-term)
• Crisis communications and reputation management
• Content creation and storytelling for digital and traditional media
• Event communications and activation support
• Sponsorship and partnership communications
• Influencer and athlete ambassador relations

These services are delivered with a focus on results that matter to sports clients: increased media coverage, stronger brand narratives, and tangible engagement with target audiences.

Who the agency works with

Dan Tunna Communications is best suited for sports organisations, athletes, and brands that require a dedicated communications partner without the overhead of a large agency retainer. This includes sports federations, clubs, individual athletes, equipment manufacturers, event organisers, and lifestyle brands connected to sport. The consultancy is particularly valuable for clients who need strategic guidance and hands-on execution but may not have the internal resources or budget for a full-time communications team. Whether it’s a start-up sports brand looking to establish its voice or an established organisation needing a fresh campaign, Dan Tunna Communications provides the tailored support to help them achieve their PR and communications goals in the competitive sports landscape.