Darkside Media

Darkside Media is a specialist public relations and communications agency based in London, United Kingdom, that focuses on the intersection of music, podcasting, and broadcast media. Founded in 2023 by Tom Dark, the agency brings two decades of industry experience to the table, drawing on his former role as Head of TV Promotions and Podcasting at Warner Records. Rather than positioning itself as a generalist firm, Darkside Media concentrates on a specific niche: creating and executing promotional campaigns that secure high-profile media placements for artists, podcasts, and entertainment properties. The agency operates from its headquarters at 50 B350, London, SW13 9JS, and its work is defined by deep relationships with key contacts across major UK television platforms and podcast networks.

Expertise in Music and Broadcast Media

Darkside Media’s core strength lies in its founder’s extensive background in music promotion and TV collaborations. Tom Dark has worked on campaigns for a roster of artists that includes Liam Gallagher, Griff, Foals, Michael Bublé, Cher, Kano, Eliza Rose, Lianne La Havas, Royal Blood, Biffy Clyro, Ghetts, Muse, Josh Groban, Green Day, Red Hot Chili Peppers, My Chemical Romance, Jason Derulo, and The Streets. This work has contributed to over 50 UK number one records and more than 35 BRIT Award nominations. The agency’s ability to deliver compelling TV moments—such as appearances on shows like Norton, Ross, Strictly, the BRITs, the MOBOs, Later with Jools, the Mercury Prize, The One Show, Sunday Brunch, BBC Breakfast, C4 News, and MTV—demonstrates its capacity to secure high-visibility placements. Darkside Media’s approach is hands-on and relationship-driven, leveraging personal connections to create campaign-defining moments rather than relying on broad outreach.

Podcast Development and Production

In addition to music promotion, Darkside Media has developed significant expertise in podcast development and production. The agency has worked with some of the biggest names in the podcasting space, including James Acaster & Ed Gamble’s Off Menu, Song Exploder, Fearne Cotton’s Happy Place, Jessie Ware’s Table Manners, Adam Buxton, Romesh Ranganathan, Elis James & John Robins, Edith Bowman, and Scroobius Pip. This experience spans show development, guest booking, and media campaign strategy, with a focus on creating chart-topping podcasts and award-winning shows. Darkside Media’s podcasting work is informed by a deep understanding of the medium’s evolving landscape, helping clients navigate everything from initial concept to distribution and promotion. The agency’s track record includes collaborations with UK TV platforms and series distribution networks, underscoring its ability to bridge the gap between audio content and broader media exposure.

Services and Specialties

Darkside Media offers a range of services tailored to artists, podcasters, and media properties. While the agency does not provide a detailed service list in its profile, its activities suggest capabilities in several key areas:

• Music promotion and artist promotion, including TV and radio campaign strategy
• Podcast development, production, and show development
• Media training and consulting for talent and teams
• Guest booking and media placement for broadcast and digital platforms
• Content creation and media production services, including motion picture and video production
• Branding and digital marketing support for B2B and B2C clients
• Media campaign strategy and execution, with a focus on industry contacts and relationships

These services are underpinned by the agency’s experience in broadcasting and media production, as well as its ability to manage talent and develop award-winning campaigns. Darkside Media’s approach is consultative, working closely with clients to identify opportunities and execute strategies that align with their goals.

Who Benefits from Working with Darkside Media

Darkside Media is particularly well-suited for artists, musicians, podcasters, and entertainment companies seeking to elevate their visibility through targeted media placements and promotional campaigns. The agency’s London base and deep roots in the UK media landscape make it a strong partner for clients looking to break into or expand within the British market. Its focus on music and podcasting means it is especially relevant for independent artists, record labels, podcast networks, and talent management firms that value relationship-driven PR over mass-market tactics. While Darkside Media is a relatively young agency, its founder’s track record and established contacts provide a solid foundation for delivering results in a competitive industry. For those in the music and podcasting sectors who require a specialized, hands-on partner, Darkside Media offers a focused alternative to larger, less specialized agencies.