Das Zielgruppen Büro
Das Zielgruppen Büro is a public relations agency based in Vienna (founded 2022).
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About Das Zielgruppen Büro
Das Zielgruppen Büro was founded in Vienna, Austria, in 2022 with a clear mission: to move beyond gut feelings and demographic clichés in communication. The agency’s founding team recognized that in an increasingly diverse society, targeting broad categories like “youth” or “women” is no longer effective. Instead, they built their practice around the concept of audience development—a systematic, research-driven approach that starts with understanding the actual life worlds of specific groups. Based at 7 Kirchberggasse in the 1070 district of Vienna, the agency brings together expertise from social science research, communication consulting, and campaign development to offer a unique service in the German-speaking market.
Research-Driven Communication Strategy
At the core of Das Zielgruppen Büro’s offering is a commitment to data-based communication. The team employs qualitative and quantitative research methods—including panel studies, survey research, and behavioral insights—to uncover the media preferences, values, and motivations of target audiences. This goes beyond standard market research; they apply social science theories and framing techniques to understand how messages are received and interpreted. By grounding strategies in empirical evidence rather than assumptions, the agency helps clients craft messages that resonate on a deeper level. This approach is particularly valuable for organizations facing complex communication challenges, such as government agencies, B2B companies, or nonprofits seeking to engage diverse publics.
Services and Capabilities
Das Zielgruppen Büro offers a full suite of services that span from research to implementation. While the agency’s focus is on audience development, their capabilities naturally extend into strategic consulting, campaign development, and long-term communication planning. Based on the agency’s background and keywords, typical services include:
- Audience and persona development based on social science research
- Qualitative and quantitative studies (surveys, panel studies, media behavior analysis)
- Communication strategy and framing consulting
- Campaign development and message testing
- Media preference and behavior studies
- Long-term communication planning for government and B2B clients
- Analytics and evaluation of communication effectiveness
What sets Das Zielgruppen Büro apart is their integration of research and execution. Led by Matthias Rohrer, who previously specialized in youth and market research in Hamburg, the team collaborates with communication experts Yussi Pick and Stefanie Grubich, alongside the team at P&B Agentur für Kommunikation. This structure allows them to offer both analysis and implementation from a single source—a rare combination in the DACH region.
Who Benefits from This Approach
Das Zielgruppen Büro is well-suited for organizations that need to communicate with specific, often hard-to-reach audiences. This includes government bodies aiming to inform or engage citizens, B2B companies navigating niche markets, and any entity that requires evidence-based messaging rather than broad-strokes advertising. Their focus on social science research and behavioral insights makes them a strong partner for clients who value precision over guesswork. Whether the goal is to shift public opinion, drive behavior change, or simply ensure that a campaign lands with the right people, Das Zielgruppen Büro’s Vienna-based team provides the analytical rigor and strategic creativity needed to succeed. For clients in Austria, Germany, or Switzerland seeking a communications partner that truly understands audience dynamics, this agency offers a compelling, research-first alternative.
Key facts
- Team size: 1-10 employees
- Headquarters: 7 Kirchberggasse, Vienna, Vienna, Austria, 1070
- Address: 7 Kirchberggasse , Vienna Vienna Austria 1070
- SIC codes: 8732
Keywords & focus
Topics and areas Das Zielgruppen Büro works with.
- strategie
- datenbasierte kommunikation
- framing
- consulting
- botschaften
- analytics
- kampagnen
- zielgruppen
- public relations & communications services
- media preferences
- social science research
- professional
- scientific
- and technical services
- persona development
- behavioral insights
- qualitative and quantitative research
- b2b
- social research
- media behavior studies
- kommunikationsberatung
- government
- audience development approach
- social science theories
- audience development
- campaign development
- long-term communication planning
- target audience
- panel studies
- survey research
- +33 more
Technologies
Gmail, Google Apps, Microsoft Office 365, WordPress.org, Apache, Mobile Friendly
Industries served by Das Zielgruppen Büro
Das Zielgruppen Büro works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
Other PR agencies in Vienna
If you are looking for alternatives or more options in Vienna, here are other public relations agencies in the same city you can compare.
Frequently asked questions about Das Zielgruppen Büro
Common questions and answers about Das Zielgruppen Büro, their services, location, and how to work with them.
- Where is Das Zielgruppen Büro located?
- Das Zielgruppen Büro is headquartered in Vienna.
- What services does Das Zielgruppen Büro offer?
- Das Zielgruppen Büro offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Das Zielgruppen Büro serve?
- Das Zielgruppen Büro serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Das Zielgruppen Büro a verified PR agency?
- Das Zielgruppen Büro is listed on Online PR. Verification status is shown on their profile.
- How can I contact Das Zielgruppen Büro?
- You can visit their website at http://www.zielgruppenbuero.at
- How many reviews does Das Zielgruppen Büro have?
- Das Zielgruppen Büro has 0 client reviews with an average rating of 0.0 out of 5.
- When was Das Zielgruppen Büro founded?
- Das Zielgruppen Büro was founded in 2022.
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