De Energieklik

Founded in 2020, De Energieklik emerged from a clear and pressing need: to make the complex topic of the energy transition accessible and engaging for everyone. Based in Deventer, Netherlands, this communications agency was built on the conviction that effective communication is key to driving change in how we produce and consume energy. The founders recognized that while the technical and policy aspects of the energy transition were advancing, the public often felt left behind, confused, or disconnected. De Energieklik was created to bridge that gap, combining communication expertise with a genuine passion for sustainability.

Focusing on the Energy Transition

De Energieklik specializes exclusively in communications around the energy transition. This is not a generalist PR firm; every project and every campaign is designed to move the needle on sustainable energy adoption. The agency’s approach is described as deskundig (expert), creatief (creative), snel (fast), and ontzorgend (taking care of everything). This means they bring deep knowledge of the energy sector, craft compelling narratives, work efficiently, and handle the logistics so their clients can focus on their core work. Their work often involves translating technical jargon into clear, relatable messages for homeowners, businesses, and local communities.

Services and Specialties

While De Energieklik’s core offering is strategic communications for the energy transition, their practical services are tailored to achieve measurable impact. Based on their focus and the nature of their work, their likely service offerings include:

• Content creation for print and digital media, including magazines, books, and online guides.
• Campaign development and execution for energy-saving initiatives, renewable energy projects, and sustainability programs.
• Public relations and media relations to secure coverage for clients in the energy and sustainability sectors.
• Strategic advice on messaging and positioning for organizations involved in the energy transition.
• Design and production of educational materials like the Duurzaam Doeboek (Sustainable Activity Book).
• Community engagement and outreach to help local residents understand and participate in energy-saving programs.

Who Benefits from De Energieklik

De Energieklik is an ideal partner for a range of organizations active in the energy transition. Municipalities and local governments in the Netherlands, particularly those in the Overijssel region and beyond, can benefit from their expertise in reaching residents with clear, actionable information about home insulation, solar panels, and heat pumps. Energy cooperatives and non-profits focused on sustainability will find their creative approach valuable for building awareness and participation. Additionally, companies developing energy-efficient products or services can use De Energieklik’s communications skills to explain their offerings in a way that resonates with consumers. The agency’s flagship project, the Duurzaam Doeboek, demonstrates their ability to make complex topics fun and accessible, reaching a broad audience with practical tips, interesting facts, and a playful timeline. By combining a deep understanding of the energy transition with a genuine talent for communication, De Energieklik helps ensure that the message of sustainability is not just heard, but understood and acted upon. For any organization in the Netherlands looking to communicate effectively about energy, De Energieklik in Deventer offers a specialized, hands-on approach that gets results.