De Zichtbare Zaak

Based in the small town of Borne, in the Overijssel province of the Netherlands, De Zichtbare Zaak operates as a focused public relations and communications agency. Borne, while not a major metropolitan hub, sits within a region known for its entrepreneurial spirit and close-knit business communities. It is from this setting that De Zichtbare Zaak provides strategic communication advice, helping organizations and individuals build structure and clarity into how they present themselves to the world. The agency’s name, which translates to "The Visible Business," reflects its core mission: improving visibility for its clients through deliberate, audience-focused communication.

What De Zichtbare Zaak Does

De Zichtbare Zaak specializes in creating communication strategies that are both thoughtful and actionable. The agency’s approach is centered on storytelling, customer journey mapping, and structured communication planning. Rather than offering generic marketing services, the agency focuses on developing narratives that resonate with specific target groups. This includes crafting "verdiepende verhalen" (in-depth stories) that go beyond surface-level messaging to engage audiences on a deeper level. The agency also emphasizes the importance of a well-defined customer journey, ensuring that every touchpoint—from first contact to ongoing engagement—is intentional and aligned with broader communication goals. Services typically include communication audits, strategy development, content planning, and execution support, all aimed at creating consistency and coherence in how a brand or individual communicates.

Who They Serve

De Zichtbare Zaak works with three primary client groups: professional athletes (topsporters), educational institutions (specifically primary and secondary education), and businesses looking to enhance their visibility. For athletes, the agency offers "sporters profilering" and "fan engagement" services, helping them build a personal brand that connects with supporters and sponsors. In the education sector, the agency provides "onderwijs communicatieadvies" and "leerlingbetrokkenheid" strategies, assisting schools in creating communication plans that foster student and parent involvement. For businesses, the focus is on "bedrijf zichtbaarheid" and "betrokkenheid vergroten," helping companies stand out in crowded markets through targeted storytelling and structured communication. This diverse client base allows De Zichtbare Zaak to apply its expertise across different contexts, from the high-stakes world of sports to the community-focused environment of schools.

Areas of Expertise

The agency’s work is built on several core competencies that are essential for effective public relations and communications. These include:

• Storytelling: Developing authentic, engaging narratives that capture attention and build emotional connections with audiences.
• Customer Journey Mapping: Analyzing and optimizing the path a customer, fan, or student takes from awareness to loyalty.
• Communication Strategy: Creating structured plans that align messaging with organizational goals and target audience needs.
• Branding: Helping clients define and communicate their unique identity across channels.
• Content Strategy: Planning and producing content—from social media posts to in-depth articles—that supports visibility and engagement.
• Audience Engagement: Developing tactics to increase involvement, whether for fans, students, or customers.

Who It’s a Good Fit For

De Zichtbare Zaak is a strong choice for organizations and individuals in the Netherlands who feel their communication lacks direction or impact. The agency is particularly well-suited for professional athletes seeking to build a personal brand, schools wanting to improve communication with students and parents, and businesses that need a clearer, more structured approach to public relations. Because the agency emphasizes planning and storytelling over quick wins, it works best for clients who are ready to invest in a long-term communication strategy. For anyone in Borne or the wider Overijssel region looking to improve their visibility in a meaningful way, De Zichtbare Zaak offers a grounded, practical approach that prioritizes clarity and connection over hype.