Deson
Deson is a public relations agency based in Buenos Aires (founded 2000).
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About Deson
Deson is a strategic communications consultancy based in Buenos Aires, Argentina, with a focused specialization in healthcare, medicine, and market access. Founded in 2000 by Norma Nowoszynski and Maximiliano Días, the firm has developed a deep expertise in navigating the complex regulatory and informational landscapes of the pharmaceutical and health sectors. Deson operates at the intersection of corporate communications, public affairs, and medical content, serving a range of clients including pharmaceutical companies, health professionals, patient associations, NGOs, and medical societies.
Core Services and Specializations
Deson’s service offering is tailored to the unique needs of the healthcare and life sciences industries. The consultancy provides comprehensive support across communications strategy, content creation, and digital management. Key areas of expertise include:
- Healthcare and pharmaceutical communications strategies
- Medical and journalistic writing (including medical redaction and copywriting)
- Data mining and desktop research for market access and public affairs
- Visual communications, including infographics and graphic design
- Web content management and web design
- Community management and digital communications
- Consulting on public affairs (asuntos públicos) and corporate communications
These services are supported by a strong foundation in content production, from scientific and regulatory materials to patient-facing communications. Deson’s team combines skills in journalism, medicine, and design to produce accurate, accessible, and engaging content that meets the high standards of the healthcare industry.
Methodology and Approach
Deson takes a research-driven approach to communications. The firm emphasizes the importance of data mining and desktop research to inform strategies, ensuring that all communications are grounded in evidence and aligned with client objectives. This is particularly relevant in pharmaceutical marketing and market access, where accurate information and careful messaging are critical. Deson also prioritizes visual communications and infographics to simplify complex medical data, making it understandable for diverse audiences. The consultancy works closely with clients to develop integrated campaigns that span from strategic planning to execution, including content management, web design, and social media management. Deson’s commitment to quality is evident in its belief that each piece of communication can have a meaningful impact—potentially saving lives through clear, accurate health information.
Location and Client Base
Based in the Cuba neighborhood of Buenos Aires, Argentina, Deson serves clients primarily within the Latin American market, though its expertise in pharmaceutical and health communications has broader relevance. The firm’s location in Buenos Aires allows it to stay connected with the region’s major healthcare hubs and regulatory bodies. Deson’s clientele includes pharmaceutical companies, health professionals, consultants, patient associations, civil society organizations, chambers, medical societies, and health providers. The consultancy is particularly well-suited for organizations that require specialized communications in health, pharma, and market access, where understanding both the scientific and regulatory context is essential.
Deson is a strong fit for healthcare organizations, pharmaceutical firms, and medical associations seeking a communications partner with deep sector knowledge and a practical, results-oriented approach. Its blend of medical writing, strategic counsel, and digital services makes it a valuable resource for any stakeholder involved in health communication in Argentina and beyond.
Key facts
- Team size: 1-10 employees
- Headquarters: Cuba, Buenos Aires, Autonomous City of Buenos Aires, Argentina, 1429
- Address: Cuba , Buenos Aires Autonomous City of Buenos Aires Argentina 1429
Keywords & focus
Topics and areas Deson works with.
- data mining
- healthcare
- marketing farmaceutico
- desktop research
- asuntos publicos
- comunicaciones visuales
- comunicaciones corporativas
- infografias
- redaccion periodistica
- comunicaciones digitales
- comunicacion en salud
- contenidos
- redacciones medicas
- community managing
- pharma
- consultoria
- diseno
- web content
- redes sociales
- public relations & communications services
- enterprise software
- enterprises
- computer software
- information technology & services
- b2b
- health care
- health
- wellness & fitness
- hospital & health care
- consulting
- +2 more
Technologies
Gmail, Google Apps, Amazon AWS, Mobile Friendly
Industries served by Deson
Deson works with clients across 1 sectors. Whether you are a startup or an enterprise, they can support your PR and communications goals.
- public relations & communications
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Frequently asked questions about Deson
Common questions and answers about Deson, their services, location, and how to work with them.
- Where is Deson located?
- Deson is headquartered in Buenos Aires.
- What services does Deson offer?
- Deson offers media relations, communications strategy, and public relations. They help brands with public relations, media outreach, and strategic communications.
- What industries does Deson serve?
- Deson serves clients in public relations & communications. They work with startups, scale-ups, and enterprises across these sectors.
- Is Deson a verified PR agency?
- Deson is listed on Online PR. Verification status is shown on their profile.
- How can I contact Deson?
- You can visit their website at http://www.desonpr.com
- How many reviews does Deson have?
- Deson has 0 client reviews with an average rating of 0.0 out of 5.
- When was Deson founded?
- Deson was founded in 2000.
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