Dime Tu Marca

Founded in 2023, Dime Tu Marca is a public relations and communications agency based in Montevideo, Uruguay. The agency focuses on helping businesses—particularly B2B enterprises in the software, IT, and technology sectors—build a strong, memorable brand presence. Whether working with startups seeking their first communications strategy or established enterprises looking to refine their market positioning, Dime Tu Marca aims to capture the unique essence of each business and present it in a way that resonates with target audiences.

Who They Serve and How They Help

Dime Tu Marca primarily serves B2B companies in the computer software, information technology, and enterprise software industries. Their clients often include growth-stage startups and mid-sized enterprises that need to stand out in competitive markets. The agency, led by founder Isaelia Rojas Tattá, takes a hands-on, entrepreneurial approach to communications. Rather than offering cookie-cutter PR packages, Dime Tu Marca works closely with clients to understand their specific challenges, whether that involves launching a new product, entering a new market, or simply getting noticed by potential partners and investors. The agency’s work is grounded in the belief that effective brand communication starts with clarity about what makes a business unique.

Core Services and Capabilities

While Dime Tu Marca positions itself as a public relations and communications firm, its service offerings extend into adjacent areas that support brand growth. Based on the agency’s focus on B2B clients and technology companies, likely capabilities include:

• Strategic communications planning and messaging development
• Media relations and press outreach for B2B and tech publications
• Content creation, including case studies, white papers, and thought leadership articles
• Brand storytelling and narrative development
• Growth marketing support, including CRM-driven communications using tools like Bitrix24
• Social media strategy and management for professional audiences
• Crisis communications and reputation management
• Sales enablement materials such as pitch decks and one-pagers

Dime Tu Marca’s familiarity with platforms like Bitrix24 and CRM systems suggests that they can integrate communications efforts with sales and marketing workflows—a valuable capability for B2B enterprises where alignment between PR and sales is critical.

Location and Market Context

Operating from Montevideo, Uruguay, Dime Tu Marca is well-positioned to serve both local businesses and international clients looking to expand into Latin America. Montevideo has a growing tech and startup ecosystem, and the agency’s focus on enterprise software and IT services aligns with the region’s increasing demand for professional communications support. Being based in Uruguay’s capital allows Dime Tu Marca to tap into a network of tech companies, incubators, and business associations, while also offering a cost-effective alternative to agencies in larger markets like Buenos Aires or São Paulo. For clients outside Uruguay, Dime Tu Marca can provide a local perspective on how to communicate effectively with Spanish-speaking audiences in the region.

Who Dime Tu Marca Is a Good Fit For

Dime Tu Marca is best suited for B2B technology companies—especially those in enterprise software, IT services, or growth-stage startups—that need practical, hands-on communications support. The agency’s entrepreneurial background and focus on brand authenticity make it a strong choice for founders and marketing leaders who want a partner that understands the nuances of selling to businesses. If you are a small or mid-sized company in Montevideo or elsewhere in Latin America looking for a communicator who can help you articulate your value proposition without overcomplicating things, Dime Tu Marca is worth considering. The agency also works well for businesses that use CRM and marketing automation tools and want their PR efforts to be more data-informed and sales-aligned.