DIVALOCA

Founded in 2022 by Valentine Turcan, DIVALOCA emerged from a clear vision: to offer a specialized communications agency that truly understands the nuances of the beauty and wellness sectors. With over a decade of experience in press relations, public relations agencies, and client-side roles, Turcan identified a gap for a boutique agency that could provide both strategic depth and hands-on execution. Based in Paris, France, DIVALOCA was built on the principles of energy, creativity, and movement, aiming to bring a dynamic and personalized approach to brand communications.

Core Focus and Philosophy

DIVALOCA operates at the intersection of public relations and communications, with a sharp focus on the beauty and well-being industries. The agency’s mission is to leverage its founder’s extensive network and expertise to help brands articulate their messages and strengthen their image. DIVALOCA is not a one-size-fits-all agency; it tailors its services to the specific needs of each client, emphasizing authenticity and strategic alignment. The agency’s ethos—energy, creativity, and movement—reflects a commitment to proactive, innovative, and adaptable communications strategies that resonate with modern audiences.

Services and Specialties

While DIVALOCA’s service offerings are centered on public relations and communications, the agency’s expertise naturally extends to a range of capabilities that support brand storytelling and media engagement. Based on its focus areas and keywords, the agency likely provides the following services:

• Press relations (relations presse) and media outreach to secure coverage in beauty, lifestyle, and wellness publications.
• Brand content development, including creating compelling narratives for digital and print platforms.
• Media planning and buying to optimize brand visibility across relevant channels.
• Public relations (relations publics) strategy, including event management and influencer collaborations.
• Integrated communications services that combine traditional PR with digital and social media tactics.

These services are designed to help beauty and wellness brands build credibility, engage their target audiences, and navigate the competitive landscape of the French and international markets. DIVALOCA’s approach is hands-on, ensuring that every campaign is backed by strategic thinking and measurable outcomes.

Who Benefits from DIVALOCA

DIVALOCA is particularly well-suited for beauty and wellness brands seeking a dedicated partner to elevate their communications efforts. Whether it’s a niche skincare line looking to break into the French market, a well-established cosmetics brand aiming to refresh its image, or a wellness startup needing to build brand awareness from the ground up, DIVALOCA offers the expertise and network to make it happen. The agency’s location in Paris, France, places it at the heart of the global beauty industry, providing access to key media, influencers, and industry events. For brands that value a close, collaborative relationship with their agency and appreciate a blend of strategic counsel and hands-on execution, DIVALOCA represents a compelling choice.